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The Corner by McCafe

The Corner by McCafé is a “future Lab” for McDonalds, a place to test, experiment and meet their public face to face, as they evolve in the new millennium. The brief was to be part of a program to challenge McDonald’s.

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"We love working with you and your team. Thank you for engaging so energetically and providing such high quality interaction - I have been inspired and learnt a lot since we first met."

Peter Rodwell, Division President Greater Asia-Middle East at McDonald's Corporation
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  • Client


  • Location

    Camperdown, Sydney

  • Size

    200 square metres

  • Category

    Food, Retail, Hospitality

  • Scope

    Brand Strategy, Brand Identity, Naming, Tone of Voice, Copywriting, Interiors Design, Master Planning, Placemaking, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Sharrin Rees

  • Awards

    • 2016 Sydney Design Awards Longlisted, Best Cafe

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