The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design

"We love working with you and your team. Thank you for engaging so energetically and providing such high quality interaction - I have been inspired and learnt a lot since we first met."

Peter Rodwell, Division President Greater Asia-Middle East at McDonald's Corporation
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design

The Corner by McCafe

The Corner by McCafé is a “future Lab” for McDonalds, a place to test, experiment and meet their public face to face, as they evolve in the new millennium. The brief was to be part of a program to challenge McDonald’s.

The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
The Corner by McCafe, Camperdown, McDonald's, Landini Associates, Interior and Graphic Design
  • Client

    McDonald’s

  • Location

    Camperdown, Sydney

  • Size

    200 square metres

  • Category

    Food, Retail, Hospitality

  • Scope

    Brand Strategy, Brand Identity, Naming, Tone of Voice, Copywriting, Interiors Design, Master Planning, Placemaking, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Sharrin Rees

  • Awards

    • 2016 Sydney Design Awards Longlisted, Best Cafe

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