SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design

"Customers are raving about the complete transformation of the space, product assortment and service quality. Especially the neighbours said SSG Dogok is the new must go place in Seoul. They appreciate Emart for creating such a pleasant and premium grocery shopping destination. Thanks to you and your team."

Jin Hwa Lee, Project Engagement Manager, Emart
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design, Butcher
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design, Butcher
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design, Butcher
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design

SSG Food Market

Nestled in the upmarket suburb of Dogok, Seoul, sits our newly opened reinvention of Emart’s “Star Super”: the “SSG Food Market”.

SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design

The brief was to create a world class supermarket and food hall fusion, and we were entrusted to redesign every detail of the new store experience. This included: the built environment, naming and identity, signage and communications, ticketing, menus, advertising style guides, packaging and uniforms. In fact, every customer touchpoint.

SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design, Alcohol
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design, Exterior

Emart is the leading business of the Shinsegae group, the largest retailer in South Korea, operating multiple brands including department stores, discount to premium supermarkets, and the mighty Emart hypermarkets.

SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design, Signage, Wayfinding
SSG Food Market, Emart, Landini Associates, Interior Design, Graphic Design
SSG Food Market, Emart, Landini Associates, Graphic Design, Packaging, Branding
SSG Food Market, Emart, Landini Associates, Graphic Design, Packaging, Branding
  • Client

    Emart

  • Location

    Seoul, South Korea

  • Size

    4,000 square metres

  • Category

    Food, Retail, Hospitality

  • Scope

    Brand Strategy, Naming, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Trevor Mein

  • Awards

    • 2020 Australian Graphic Design Association (AGDA) Finalist, Spatial Design Wayfinding, Signage & Environmental Graphics
    • 2019 INDE. Design Award Shortlisted ‘The Shopping Space’
    • 2019 IDA Design Award Gold Winner, Print Wayfinding & Environmental Graphics
    • 2019 Retail Design Institute of America Class of 2019
    • 2019 Retail Design Institute of America Innovation, Environmental Graphic Design
    • 2019 Retail Design Institute of America Innovation, Store Planning

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