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SSG Food Market

Nestled in the upmarket suburb of Dogok, Seoul, sits our newly opened reinvention of Emart’s “Star Super”: the “SSG Food Market”.


The brief was to create a world class supermarket and food hall fusion, and we were entrusted to redesign every detail of the new store experience. This included: the built environment, naming and identity, signage and communications, ticketing, menus, advertising style guides, packaging and uniforms. In fact, every customer touchpoint.

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"Customers are raving about the complete transformation of the space, product assortment and service quality. Especially the neighbors said SSG Dogok is the new must go place in Seoul. They appreciate Emart for creating such a pleasant and premium grocery shopping destination. Thanks to you and your team."

Jin Hwa Lee Project Engagement Manager. EMart
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Emart is the leading business of the Shinsegae group, the largest retailer in South Korea, operating multiple brands including department stores, discount to premium supermarkets, and the mighty Emart hypermarkets.

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  • Client


  • Location

    Seoul, South Korea

  • Size

    4,000 square metres

  • Category

    Food, Retail, Hospitality

  • Scope

    Brand Strategy, Naming, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Trevor Mein

  • Awards

    • 2017 IDA Gold winner
    • INDE. Design Award Shortlisted ‘The Shopping Space’

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