REINVENTING THE GLOBAL SUPERMARKET LAYOUT
In the case of supermarkets placing payment stations in the most prominent and valuable space would seem, to us at Landini, not to make sense. So we agreed with our client to change this. The front of any high street store is its shop window, normally a place where its product is promoted.
"What we did here was promote Esselunga's ability to make great food. Requiring customers to read signs so they know what's in an aisle is tiresome. Better to show them instead by staggering the aisles. All this simply makes sense. Blindly following what others have done, just because it's the norm, doesn't."
"The collaboration with Landini Associates has been very valuable to us and led to the creation of our innovative Brescia Triumplina superstore."
Esselunga Triumplina is meeting store targets. Bar Atlantic is trading 50% above the most successful Bar Atlantic they have had previously.
"Together, we designed a new store format that revolutionized the traditional concept of supermarket. It rethinks the whole food shopping experience so as to better respond to the new shopping habits and the needs of our customers, who are more and more looking for convenience, omni-channel, digital and physical experiences and quality of products and services."
"Throughout all our projects, Landini Associates strive to “Reinvent Normal”. This is a process by which everything is challenged, broken down and if needs be discarded. It is simply a way of examining whether a norm, or a starting point, makes any sense. What results is the reinvention of the vernacular of any category that we are working in. Challenge the norm, invent something new and memorable and you’ve “Reinvented Normal”. Sometimes this requires bravery, other times just the application of common sense. Perhaps they are the same thing!"
"I love what you have done here. The only way I can describe it is simply perfection."
"With its international vision and experience in reinventing and enhancing the world of retail, Studio Landini allowed us to create a unique solution, unmatched in the Italian retail market, and we are extremely satisfied of it."
