Esselunga Entrance
Esselunga Exterior
Esselunga Floor Plan
Esselunga Aisles
Esselunga Bar Atlantic
Esselunga Bar Atlantic
Esselunga Bar Atlantic
Esselunga Bakery
Esselunga Aisles

"Throughout all our projects, Landini Associates strive to “Reinvent Normal”. This is a process by which everything is challenged, broken down and if needs be discarded. It is simply a way of examining whether a norm, or a starting point, makes any sense. What results is the reinvention of the vernacular of any category that we are working in. Challenge the norm, invent something new and memorable and you’ve “Reinvented Normal”. Sometimes this requires bravery, other times just the application of common sense. Perhaps they are the same thing!"

Mark Landini - Creative Director, Landini Associates
Esselunga Fresh
Esselunga Fresh
Esselunga Fresh
Esselunga Bakery
Esselunga Bakery & Chilled
Esselunga Fishmonger
Esselunga Butcher
Esselunga Butcher
Esselunga Alcohol
Esselunga Alcohol
Esselunga Alcohol
Esselunga Frozen

"In the case of supermarkets placing payment stations in the most prominent and valuable space would seem, to us at Landini, not to make sense. So we agreed with our client to change this. The front of any high street store is its shop window, normally a place where its product is promoted. That's all we did here, promote Esselunga's ability to make great food. Requiring customers to read signs so they know what's in an aisle is tiresome. Better to show them instead by staggering the aisles. All this simply makes sense. Blindly following what others have done, just because it's the norm, doesn't."

Paul Gates - Associates Director, Landini Associates
Esselunga Pharmacy
Esselunga Gastronomia
Esselunga Gastronomia
Esselunga Gastronomia
Esselunga
Esselunga Checkouts
Esselunga Checkouts
Esselunga
Esselunga Car Park
  • Client

    Esselunga

  • Location

    Brescia, Italy

  • Size

    4,600 square metres

  • Category

    Food, Retail

  • Scope

    Master planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing

  • Photography by

    Andrew Meredith

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