Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design

REINVENTING THE GLOBAL SUPERMARKET LAYOUT

In the case of supermarkets placing payment stations in the most prominent and valuable space would seem, to us at Landini, not to make sense. So we agreed with our client to change this. The front of any high street store is its shop window, normally a place where its product is promoted.

Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Exterior
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Exterior

"What we did here was promote Esselunga's ability to make great food. Requiring customers to read signs so they know what's in an aisle is tiresome. Better to show them instead by staggering the aisles. All this simply makes sense. Blindly following what others have done, just because it's the norm, doesn't."

Paul Gates - Associate Director, Landini Associates
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Bakery
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design

"The collaboration with Landini Associates has been very valuable to us and led to the creation of our innovative Brescia Triumplina superstore."

Roberto Selva, Chief Marketing & Customer Officer of Esselunga
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Bar Atlantic
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Bar Atlantic
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Bar Atlantic

Esselunga Triumplina is meeting store targets. Bar Atlantic is trading 50% above the most successful Bar Atlantic they have had previously.

Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Bar Atlantic
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Fresh

"Together, we designed a new store format that revolutionized the traditional concept of supermarket. It rethinks the whole food shopping experience so as to better respond to the new shopping habits and the needs of our customers, who are more and more looking for convenience, omni-channel, digital and physical experiences and quality of products and services."

Roberto Selva, Chief Marketing & Customer Officer of Esselunga
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Fresh
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Bakery
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design

"Throughout all our projects, Landini Associates strive to “Reinvent Normal”. This is a process by which everything is challenged, broken down and if needs be discarded. It is simply a way of examining whether a norm, or a starting point, makes any sense. What results is the reinvention of the vernacular of any category that we are working in. Challenge the norm, invent something new and memorable and you’ve “Reinvented Normal”. Sometimes this requires bravery, other times just the application of common sense. Perhaps they are the same thing!"

Mark Landini - Creative Director, Landini Associates
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Fishmonger
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Butcher
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Butcher
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Alcohol
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Alcohol
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Alcohol
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Frozen
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Gastronomia
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Gastronomia

"I love what you have done here. The only way I can describe it is simply perfection."

Rob LoSurdo - CEO & Owner, LoSurdo’s Fruit Market.
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Packaging, Bag
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics Design
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphics, Gastronomia
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Checkout
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Checkout

"With its international vision and experience in reinventing and enhancing the world of retail, Studio Landini allowed us to create a unique solution, unmatched in the Italian retail market, and we are extremely satisfied of it."

Roberto Selva, Chief Marketing & Customer Officer of Esselunga
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Uniform
Esselunga Supermarket, Brescia, Italy, Landini Associates, Interior Design, Graphic Design, Car Park
  • Client

    Esselunga

  • Location

    Brescia, Italy

  • Size

    4,600 square metres

  • Category

    Food, Retail

  • Scope

    Master planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Uniforms

  • Photography by

    Andrew Meredith

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