Landini Associates x Australia Post "Community Hub" concept was launched at Orange Post Office, NSW in October 2023.
This is the first iteration of our strategically led design partnership with the iconic Australia Post following our appointment as strategic retail design partners in April 2022.
A transformative moment for Australian Community Retail, the inaugural trial is a significant step-test focused on transforming the face of the Australian High Street.
"The challenge lies in reviving this iconic Australian institution and making it work smarter and harder."
To reinvent this Engine powering the community within which Australia Post sits, Orange Post Office launches a refreshed Australia Post that reimagines the brand’s core product offering, refines send-and-receive and creates more 24/7 access
A dynamic “Merchant Space” has been conceived to celebrate Australia Post's essence by bringing brands in and delivering products out
Global powerhouses like Apple will be permanently curated, whilst emerging national and local businesses are also given space, promoted and sold, fulfilling both the community’s and their visitors’ needs
In a first-of-its-kind move, Orange Post Office is testing a "changing room" concept where customers can try on online orders in-store, making returns both seamless and immediate, whilst also fixing a major pain-point for the on-line fashion world
"The launch in Orange will allow us to assess what resonates with customers and adapt our approach to inform what is standard across our Post Office network in the future, and we look forward to rolling our more locations nationally in 2024."
Alongside the pop-up area showcasing local online businesses, Australia Post has today launched a new retail range of own-brand stationery, also designed by Landini Associates
"It’s rare to find a retailer with better locations, better logistics, or a deeper connection with their customers than Australia Post. The latent potential for this business to effect real change for real people is infinite."
"Our Community Hub pilot is a "Love Letter from Australia Post," a pivotal opportunity to test leading retail concepts in one of Australia’s many historic and important sites. We are on a mission to reinvent retail. This is only the beginning."
"Community Hub reclaims Australia Post’s importance as a physical landmark. We aim to become the Australian brand hero for delivery services, as well as a retail outpost for brands, positioning Australia Post as a win-win retail channel for communities like Apple and local brands alike."
"Australia Post's brand is iconic, and their buildings are integral to community identity. Balancing these elements is the key to creating spaces that respond to each community's unique character."
A historic turning point in the transformation of Australia Post's trading model, we are proud to be at the forefront of this ground-breaking endeavour, and grateful to our amazing clients for their vision, bravery and dedication to the Australian Community.
Reinventing Australia Post
What's Changing at Orange Post Office:
- Introduction of 'test and learn' offerings, including new retail experiences from Apple and Banking Services, Local and Global Merchant partnerships, A Changing Room experience, and a dedicated consultation area for the team to assist customers in Identity Services, such as passports and small business
- A fresh design for the inaugural Community Hub, celebrating core branded products such as stamps and local-driven Australiana items reflecting heritage
- Innovative customer service approach that integrates queue management with zoned task areas and service pods
National Roll Out
Brand Strategy, Retail
Brand Strategy, Design Concept, Interior Design, Graphic Design, Mural Artwork, Packaging and Product Design