Landini Associates x Australia Post "Community Hub" concept was launched at Orange Post Office, NSW in October 2023.
"A new era of retail. This is the Post Office of the Future."
"A ground-breaking retail experience that puts the customer very much at the centre of the story."
A transformative moment for Australian Community Retail, Orange Post Office is a significant step-test focused on transforming the face of the Australian High Street.
"We are really thrilled with how it has all come together!"
"Landini Associates has recalibrated every single touchpoint in the retail context."
"Stamp of approval."
To reinvent this Engine powering the community within which Australia Post sits, Orange Post Office launches a refreshed Australia Post that reimagines the brand’s core product offering, refines send-and-receive and creates more 24/7 access
A dynamic “Merchant Space” has been conceived to celebrate Australia Post's essence by bringing brands in and delivering products out
Global powerhouses like Apple will be permanently curated, whilst emerging national and local businesses are also given space, promoted and sold, fulfilling both the community’s and their visitors’ needs.
In a first-of-its-kind move, Orange Post Office is testing a "changing room" concept where customers can try on online orders in-store, making returns both seamless and immediate, whilst also fixing a major pain-point for the on-line fashion world
"The retail industry might just owe a debt of gratitude to Australia Post’s new Community Hub concept – and not just because it has installed change rooms."
"A first of it's kind move."
"A transformative moment for Australian Community Retail."
Alongside the pop-up area showcasing local online businesses, Australia Post has launched a new retail range of own-brand stationery, also designed by Landini Associates
"It’s rare to find a retailer with better locations, better logistics, or a deeper connection with their customers than Australia Post. The latent potential for this business to effect real change for real people is infinite."
"Our Community Hub pilot is a "Love Letter from Australia Post," a pivotal opportunity to test leading retail concepts in one of Australia’s many historic and important sites."
"Community Hub reclaims Australia Post’s importance as a physical landmark. We aim to become the Australian brand hero for delivery services, as well as a retail outpost for brands, positioning Australia Post as a win-win retail channel for communities like Apple and local brands alike."
"Australia Post's brand is iconic, and their buildings are integral to community identity. Balancing these elements is the key to creating spaces that respond to each community's unique character."
A historic turning point in the transformation of Australia Post's trading model, we are proud to be at the forefront of this ground-breaking endeavour which is dedicated to the Australian Community.
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Client
Australia Post
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Location
Orange, NSW
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Size
410 sq m
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Category
Brand Strategy, Retail
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Scope
Brand Strategy, Design Concept, Interior Design, Graphic Design, Mural Artwork, Packaging and Product Design
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Photography by
Trevor Mein
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Awards
- Retail Design Institute of America "Class of 2023" - Top 22 projects globally
- Retail Design Institute of America Innovation Award - Branding & Strategy
- Retail Design Institute of America Innovation Award - Concept Design
- Retail Design Institute of America Best Retail Design - Common Space
- International Design Awards, Los Angeles Bronze Winner, Community Space