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Burt’s Bees

We were engaged to reinvent Burt’s Bees retail format with an approachable premium position ahead of the brands expansion in Asia, commencing in Hong Kong.

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The concept was launched in Hong Kong in late 2016, developed in 2 formats: a shop and 2 stores within store kiosks and was a big step for Burt’s Bees into the highly competitive Asian skincare market. The design continues to rollout across Asia and is heading soon to South America and Europe.

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"Landini has effectively reinvented the brand, repositioning it as a premium product, and paying tribute to the brand’s focus on sustainability and its philosophy."

Philippine Retailers Association
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  • Client

    Burt’s Bees (Clorox)

  • Location

    Asia

  • Size

    Various – Asian Rollout

  • Category

    Retail, Skincare

  • Scope

    Brand Strategy, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Ticketing, POS, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Ross Honeysett

  • Awards

    • Driven x Design Hong Kong GOLD, Retail & Food
    • Interior Design Excellence Awards Shortlisted Best International

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