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We were engaged to reinvent Burt’s Bees retail format with an approachable premium position ahead of the brands expansion in Asia, commencing in Hong Kong.

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The concept was launched in Hong Kong in late 2016, developed in 2 formats: a shop and 2 stores within store kiosks and was a big step for Burt’s Bees into the highly competitive Asian skincare market. The design continues to rollout across Asia and is heading soon to South America and Europe.

"Landini has effectively reinvented the brand, repositioning it as a premium product, and paying tribute to the brand’s focus on sustainability and its philosophy."

Philippine Retailers Association
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  • Client

    Burt’s Bees (Clorox)

  • Location

    Asia

  • Size

    Various – Asian Rollout

  • Category

    Retail, Skincare

  • Scope

    Brand Strategy, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Ticketing, POS, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Ross Honeysett

  • Awards

    • Driven x Design Hong Kong GOLD, Retail & Food
    • Interior Design Excellence Awards Shortlisted Best International

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