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Jurlique is a botanical skin care brand, which originated on a beautiful biodynamic farm in the hills of Mount Barker, South Australia in 1985. After it was acquired by an international consortium, we were commissioned to create an International Brand Strategy, complete new Brand Identity, Retail Concept and supporting design system incorporating packaging and merchandising systems. Building on this heritage, our vision in developing the unique Jurlique ritual and experience was to “bring the farm to the customer.”

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"Landini has created a brand image that communicates the Jurlique journey right from the energy of the bud, which they have manifested in the brand’s new marque and packaging."

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packaging full
  • Client


  • Location


  • Size

    Various – Global Rollout

  • Category

    Retail, Skincare

  • Scope

    Brand Strategy, Brand Identity, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Courtesy of Jurlique

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