Jurlique - Global Rollout | Landini Associates

Jurlique Natural Skincare Store Retail Designer Landini Associates Interior Graphic Packaging Design

In 2002, Jurlique was purchased for $25 million by Australian businessman Kerry Packer.

In 2005, Landini Associates were engaged to completely redesign every single facet of the brand & customer experience ahead of a planned global expansion.

In 2011, Packer resold the brand for $355 million.

Landini Associates’ designs for Jurlique continue to roll out across the world today.

The brand continues to grow.

Jurlique Farm Skincare Store Retail Designer Landini Associates Interior Graphic Packaging Design

We visited and marvelled at the beauty of Jurlique's biodynamic farm in South Australia, challenging them to tell this story instead of replicating the "gloss" of mainstream skincare brands.

On the basis of our new ‘Beauty from Life’, ‘Beauty from Energy’ and ‘Beauty from Beauty’ Brand Platform, Jurlique's retail environment and packaging capture the essence of the source - the herb farm and the greenhouse potting sheds.

Our resultant design format was a game changer within its category, creating a unique ritual experience for the Jurlique customer by simply telling the brand's authentic story.

Jurlique Natural Skincare Store Retail Designer Landini Associates Packaging Design Pola Orbis

"Mark Landini is one of the geniuses of retail design. And with his recent work for Jurlique, it's clear he still does groundbreaking exceptionally well."

– Echochamber

"Landini Associates have done it again, working their magic on Jurlique to reinvent the Australian skincare brand to compete successfully in the crowded international market."

– Buro 24/7

Jurlique Natural Farm Store Retail Designer Landini Associates Interior Graphic Packaging Design

"Jurlique flourish under the expert hand of global design agency Landini Associates."

– INDESIGN

Jurlique - Global Roll Out

Botanical skin care brand Jurlique engaged Landini Associates to completely rebrand and redesign every facet of the customer experience ahead of their planned global expansion.

Our retail concept, packaging and merchandising systems have built the brand exponentially and continue to roll out internationally.

After visiting Jurlique’s biodynamic farm in South Australia, where 95% of the natural ingredients that make up its products are grown, we used Jurlique’s own business as the design inspiration, bringing authenticity into the retail experience. Building on this heritage, Landini’s vision in developing the unique Jurlique experience was to “bring the farm to the customer.”

On the basis of the new ‘Beauty from Life’, ‘Beauty from Energy’ and ‘Beauty from Beauty’ Brand Platform, Jurlique's retail environment and packaging captures the essence of the source: the herb farm and the greenhouse.

Our scope of work included Brand Strategy, Identity, Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Tone of Voice, Copywriting, Packaging, Uniforms, Visualisation, Brand Guidelines & Fit Out Guidelines.