In 2002, Jurlique was purchased for $25 million by Australian businessman Kerry Packer.
In 2005, Landini Associates were engaged to completely redesign every single facet of the brand & customer experience ahead of a planned global expansion.
In 2011, Packer resold the brand for $355 million.
Landini Associates’ designs for Jurlique continue to roll out across the world today.
The brand continues to grow.
We visited and marvelled at the beauty of Jurlique's biodynamic farm in South Australia, challenging them to tell this story instead of replicating the "gloss" of mainstream skincare brands.
On the basis of our new ‘Beauty from Life’, ‘Beauty from Energy’ and ‘Beauty from Beauty’ Brand Platform, Jurlique's retail environment and packaging capture the essence of the source - the herb farm and the greenhouse potting sheds.
Our resultant design format was a game changer within its category, creating a unique ritual experience for the Jurlique customer by simply telling the brand's authentic story.
"Mark Landini is one of the geniuses of retail design. And with his recent work for Jurlique, it's clear he still does groundbreaking exceptionally well."
"Landini Associates have done it again, working their magic on Jurlique to reinvent the Australian skincare brand to compete successfully in the crowded international market."
"Jurlique flourish under the expert hand of global design agency Landini Associates."
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Client
Jurlique
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Location
Global
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Size
Global Roll Out
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Category
Retail, Skincare
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Scope
Brand Strategy, Identity, Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Tone of Voice, Copywriting, Packaging, Uniforms, Visualisation, Brand Guidelines, Packaging Guidelines & International Retail Roll Out Guidelines
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Photography by
Courtesy of Jurlique