Landini Associates were engaged to design the Marketing Innovation Tent at the 2022 McDonald's World Wide Convention in Florida. Our design concept was informed by its namesake -
"A Brand That Matters"
As part of our design we commissioned and directed a custom song "Matter To Me" by Trinidad born, Australian based reggae artist Gold Fang and Mandatory Music.
"Thank you for bringing our vision to life via all senses, to ensure the brand’s success for the future."
"Thank you to the whole Landini team for creating this amazing space and great brand experience. We enjoyed every minute of it."
McDonald's - WWC 2022
Landini Associates were engaged to design the 2022 Marketing Innovation Tent at the McDonald's World Wide Convention in Florida.
Marketing Innovation Tent
Exhibition Design, Music
Concept, Planning, Exhibition Design, Interior Design, Graphic Design and Sound Design
Courtesy of McDonald's Global