T2 Shoreditch (Unilever)

T2 Shoreditch, London, Unilever, Landini Associates, Retail, Tea, Interior Design

"Undeniably Cool."

– World Interior News

T2 Shoreditch

We teamed up with iconic Australian tea brand, T2 to launch the company’s first international store in London. Situated in the heart of Shoreditch’s Redchurch Street, the space features a raw, stripped back interior that serves as an antidote to the polished slickness of traditional British tea houses.

"Wooooooohooooooo!! Love your work!"

– Maryanne Shearer, Founder, T2

"The design, by Landini Associates, reflects the brand’s passion and expertise. This is definitely the best looking and funkiest tea shop on the planet."

– Matthew Brown, Echochamber

Awarded ‘Store of the Year’ by the Retail Design Institute of America, beating the likes of Chanel, Nordstrom and Ralph Lauren.

"Landini Associates’ well-resolved design of T2 in the UK has won global accolades for the local practice, beating entrants worldwide to the title of International Store of the Year by the Retail Design Institute of America.”"

– Australian Design Review

T2 Shoreditch - London

Just like T2 itself, the design is dedicated to celebrating the centuries-old art of making and drinking tea. A 30-meter tea library, housing over 250 different varieties of tea, immerses customers in a knowledge bank of blends from around the globe. At the heart of the store tea-tasting stations and aroma tables invite customers to stimulate their senses and taste, touch, smell and compare the different ingredients and fragrances.

Transparent display counters made from layers of interwoven welded steel expose the inner workings of the drawers, from pulls to brass pipes, fittings and sinks. Brewing methods are demonstrated here amongst an extensive variety of tea-wares sourced from around the world.

T2’s trademark orange packaging is offset by the industrial colour palette, most noticeably the blackened, oxidized steel of the tea library. This metal interior extends out onto Redchurch Street and envelopes the front of the store.

Whilst the dark and aromatic design brings a distinctly Melbourne feel to Redchurch street, this new flagship showcases an exciting evolution in T2’s store designs. It marked the third successful collaboration between Landini and T2 – following the complete redesign of the company’s Melbourne headquarters and creation of their brew-bar concept last year - and preceded the fourth: T2 NYC.