Notes (Treasury Wine Estates)

Treasury Wine Estates, Notes, St Huberts Estate, Retail Design, Yarra Valley, Landini Associates

We were engaged by Australia’s largest wine producer, Treasury Wine Estates, to create a new brand: "Notes."

Our scope of work included brand strategy, naming, identity, interior design, graphic design, packaging, brand guidelines and retail guidelines.

Notes launched as a retail location at the new St. Hubert's Estate in The Yarra Valley in 2022. Wines are also available for purchase worldwide via the brand's online store.

Daily tastings are held in store and customers can choose to subscribe to monthly at-home tasting packs, too.

Notes: where every bottle tells a story.

We were engaged by Australia’s largest wine producer, Treasury Wine Estates, to create a new brand: "Notes”.

Our scope of work included Brand Strategy, Identity, Interior Design, Graphic Design, Packaging and Brand Guidelines.

Notes was launched in April 2022 as a retail location on the St. Huberts Estate in The Yarra Valley. Notes wines are also available worldwide via the brand's online Wine Store.

Client

Treasury Wine Estates
Location

Australia
Size

78 square metres
Category

Retail, Food, Liqour
Scope

Brand Strategy, Identity, Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging and Brand Guidelines
Photography by

Trevor Mein