McDonald's - Times Square, NYC | Landini Associates

McDonald's Times Square, NYC, Flagship, QSR, Landini Associates, Interior Design, Billboard

"The ultimate McDonald’s experience."

– McDonald’s Corporation Global

McDonald's Times Square, NYC, Flagship, QSR, Landini Associates, Interior Design, Graphic, Billboard

McDonald's Times Square, NYC, Flagship, QSR, Landini Associates, Interior Design, Graphic Design

"The greatest restaurant brand, in the best location, in the greatest city on Earth. Enjoy!"

– Chris Kempczinski, President, McDonald's USA

"With over 50 million visitors passing through Times Square annually, the restaurant is designed to accommodate one of the largest volumes of customer transactions in the US."

– Max Carmona, Senior Director, McDonald's Corporation Global

"Landini Associates contribute design genius to another spectacular McDonald's Flagship restaurant."

– Jori Hume, Global Employee Engagement and Advocacy, McDonald's Corporation Global

McDonald's -Times Square

McDonald's are investing more than $10 billion to fuel “Experience of the Future” restaurant transformations across the U.S. making this the largest construction project in their history.

They say our design: “Represents the ultimate McDonalds experience”.

“A minimalist stainless steel and timber design that contrasts with the vibrant colours of Times Square”.

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This is Landini Associates' first bite at the Big Apple for McDonalds, and we couldn't be happier.

Not much has changed since we launched our concept, called “Ray”, four years ago in Hong Kong. It’s still classic, still simple, still quiet.

Hong Kong and New York are amongst our favourite cities, both optimistically energetic, but sometimes you need 5 mins respite.

Ray was designed counterpoint to these urban environments, quiet and classic. We think this will make it last too.

Since 2014, iterations of our Ray concept have been rolled out across Australia, Asia, Europe and America, most recently at the McDonald’s Headquarters Global Menu Restaurant in Chicago, the famous Rock n’ Roll Restaurant in Chicago, London’s Oxford Street, San Francisco, Madrid, Buenos Aries, Milan, Beijing, Tokyo and Dubai. Sites in Moscow and Sao Paulo are coming soon.