"The ultimate McDonald’s experience."
"The greatest restaurant brand, in the best location, in the greatest city on Earth. Enjoy!"
"With over 50 million visitors passing through Times Square annually, the restaurant is designed to accommodate one of the largest volumes of customer transactions in the US."
"Landini Associates contribute design genius to another spectacular McDonald's Flagship restaurant."
McDonald's -Times Square
McDonald's are investing more than $10 billion to fuel “Experience of the Future” restaurant transformations across the U.S. making this the largest construction project in their history.
They say our design: “Represents the ultimate McDonalds experience”.
“A minimalist stainless steel and timber design that contrasts with the vibrant colours of Times Square”.
This is Landini Associates' first bite at the Big Apple for McDonalds, and we couldn't be happier.
Not much has changed since we launched our concept, called “Ray”, four years ago in Hong Kong. It’s still classic, still simple, still quiet.
Hong Kong and New York are amongst our favourite cities, both optimistically energetic, but sometimes you need 5 mins respite.
Ray was designed counterpoint to these urban environments, quiet and classic. We think this will make it last too.
Since 2014, iterations of our Ray concept have been rolled out across Australia, Asia, Europe and America, most recently at the McDonald’s Headquarters Global Menu Restaurant in Chicago, the famous Rock n’ Roll Restaurant in Chicago, London’s Oxford Street, San Francisco, Madrid, Buenos Aries, Milan, Beijing, Tokyo and Dubai. Sites in Moscow and Sao Paulo are coming soon.
Times Square, New York
1040 square metres
Food, Hospitality, Retail
Concept, Strategy, Master Planning, Interior Design, Graphic Design
- 2019 NYC Design Awards Gold Winner, Best Interior Hospitality
- 2019 Retail Design Institute of America Class of 2019
- 2019 Retail Design Institute of America Innovation, Branding
- 2019 Retail Design Institute of America Innovation, Digital Integration