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Glassons

Our brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s.

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Our recent work for Glassons, the mass market NZ womenswear chain, has revolutionised a category, one that typically covers its floors with a sea of chaotic floor racks, sometimes so high you can’t see the wood for the trees, and everything looks cheap.

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"Landini have given us at Glassons a retail design that has helped us reinvent the brand. In an ever-challenging retail world the need to stand out has become increasingly important. We had to be brave to adopt their design - but the results (both aesthetic and financial) have truly surpassed our wildest dreams. Money talks, bullshit walks."

Graeme Poppelwell, CEO, Glassons
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  • Client

    Glassons

  • Location

    Australia & New Zealand

  • Size

    Various – our design is rolling out across Australia and New Zealand

  • Category

    Fashion, Retail

  • Scope

    Brand Strategy, Master Planning, Interior Design, Signage, Wayfinding, Brand Guidelines, Fit-Out Guidelines.

  • Photography by

    Sharrin Rees

  • Awards

    • 2016 World Interior News Awards Longlisted, Best Retail
    • 2016 Sydney Design Awards Silver Winner Retail Design

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