Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail

"Landini have given us at Glassons a retail design that has helped us reinvent the brand. In an ever-challenging retail world the need to stand out has become increasingly important. We had to be brave to adopt their design - but the results (both aesthetic and financial) have truly surpassed our wildest dreams. Money talks, bullshit walks."

Graeme Poppelwell, CEO, Glassons
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail

Glassons

Our brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s.

Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail

Our recent work for Glassons, the mass market NZ womenswear chain, has revolutionised a category, one that typically covers its floors with a sea of chaotic floor racks, sometimes so high you can’t see the wood for the trees, and everything looks cheap.

Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail, Vintage
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
  • Client

    Glassons

  • Location

    Australia & New Zealand

  • Size

    Various – our design is rolling out across Australia and New Zealand

  • Category

    Fashion, Retail

  • Scope

    Brand Strategy, Master Planning, Interior Design, Signage, Wayfinding, Brand Guidelines, Fit-Out Guidelines.

  • Photography by

    Sharrin Rees

  • Awards

    • 2016 World Interior News Awards Longlisted, Best Retail
    • 2016 Sydney Design Awards Silver Winner Retail Design

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