Our brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s.
Our recent work for Glassons, the mass market NZ womenswear chain, has revolutionised a category, one that typically covers its floors with a sea of chaotic floor racks, sometimes so high you can’t see the wood for the trees, and everything looks cheap.
"Landini have given us at Glassons a retail design that has helped us reinvent the brand. In an ever-challenging retail world the need to stand out has become increasingly important. We had to be brave to adopt their design - but the results (both aesthetic and financial) have truly surpassed our wildest dreams. Money talks, bullshit walks."
Our solution took its inspiration from supermarkets and now on floor stock density is actually higher. How’d we do it? Well we simply created more walls without merchandising the real ones, hid changing and stock rooms behind a mirror on one wall, and projected film floor to ceiling on another.
The immense success of our design has led to an ongoing Australian and New Zealand rollout of our retail format.
Australia & New Zealand
Various – our design is rolling out across Australia and New Zealand
Brand Strategy, Master Planning, Interior Design, Signage, Wayfinding, Brand Guidelines, Fit-Out Guidelines.
- 2016 World Interior News Awards Longlisted, Best Retail
- 2016 Sydney Design Awards Silver Winner Retail Design