Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail

"Mark Landini has given us at Glassons a retail design that has helped us reinvent the brand. In an ever challenging retail world the need to stand out has become increasingly important. We had to be brave to adopt his design - but the results (both aesthetic and financial) have truly surpassed our wildest dreams. Money talks, bullshit walks."

Graeme Poppelwell, Glassons CEO
Glassons, Global Rollout, Landini Associates, New Retail Format, Fashion Retail Design, Exterior

The complete reinvention of Glassons’ Retail Format. Landini's scope of work included Brand Strategy, Concept Design, Master Planning, Interior Design, Signage, Vintage Brand Creation and Brand Guidelines.

The brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s.

Glassons, Global Rollout, Landini Associates, New Retail Format, Fashion Retail Design, Interior
Glassons, Rollout, NZ, Australia, Landini Associates, Interior Design, Retail, Reinventing Normal

Landini’s design eliminates the cluttered feel of most high-street fashion stores, creating a clean look whilst cleverly maintaining a high volume of product. In fact, the design allows for 50% more product on the floor, yet gives the impression of a minimalist aesthetic rarely seen in high street chains.

Glassons, Landini Associates, New Retail Format, Retail Design, Interior Design, Visual Merchandise
Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail
Glassons Newmarket, Auckland New Zealand, Landini Associates, Retail Design, Fashion, Global Rollout

Trading success was immediate with store sales consistently exceeding plan. Landlords who once turned Glassons away are now inviting them to their malls, offering coveted locations next to international high-street superstars such as ZARA, Uniqlo & H&M, and even contributing towards their construction.

Glassons, Landini Associates, New Retail Format, Retail Design, Interior Design, Projection, Fashion
Glassons, Macquarie Centre, Landini Associates, New Retail Format, Retail Design, Interior Design
Glassons, Landini Associates, Global Rollout, Vintage, Exterior, Fashion Retail, Signage, Display

Landini Associates’ design solution is a wolf in sheep’s clothing.

The success of the radical reinvention lies quietly in the layout, which challenges traditional display methods of the mass-market fashion category

Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail

"This has set a new retail benchmark"

Deborah Minning, Retail Design Manager, Investment Management, Lendlease
  • Client

    Glassons

  • Location

    Australia & New Zealand

  • Size

    Various – our design is rolling out across Australia and New Zealand

  • Category

    Fashion, Retail

  • Scope

    Brand Strategy, Master Planning, Interior Design, Signage, Wayfinding, Brand Guidelines, Fit-Out Guidelines.

  • Photography by

    Sharrin Rees

  • Awards

    • 2016 World Interior News Awards Longlisted, Best Retail
    • 2016 World Interior News Awards Longlisted, Best Retail
    • 2016 Sydney Design Awards Silver Winner Retail Design
    • 2016 Sydney Design Awards Silver Winner Retail Design

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