Glassons - Australia & New Zealand Roll Out

Glassons Rollout, NZ, Australia, Landini Associates, Interior Design, Retail

"Mark Landini has given us at Glassons a retail design that has helped us reinvent the brand. In an ever challenging retail world the need to stand out has become increasingly important. We had to be brave to adopt his design - but the results (both aesthetic and financial) have truly surpassed our wildest dreams. Money talks, bullshit walks."

– Graeme Poppelwell, CEO, Glassons

Glassons, Global Rollout, Landini Associates, New Retail Format, Fashion Retail Design, Exterior

The complete reinvention of Glassons’ Retail Format. Landini's scope of work included Brand Strategy, Concept Design, Master Planning, Interior Design, Signage, Vintage Brand Creation and Brand Guidelines.

The brief was to better present their great value product such that collections were more intelligible and the perceived quality higher without reducing SKU’s.

Glassons, Global Rollout, Landini Associates, New Retail Format, Fashion Retail Design, Interior

Glassons, Rollout, NZ, Australia, Landini Associates, Interior Design, Retail, Reinventing Normal

Landini’s design eliminates the cluttered feel of most high-street fashion stores, creating a clean look whilst cleverly maintaining a high volume of product. In fact, the design allows for 50% more product on the floor, yet gives the impression of a minimalist aesthetic rarely seen in high street chains.

Glassons, Landini Associates, New Retail Format, Retail Design, Interior Design, Visual Merchandise

Glassons Newmarket, Auckland New Zealand, Landini Associates, Retail Design, Fashion, Global Rollout

Trading success was immediate with store sales consistently exceeding plan. Landlords who once turned Glassons away are now inviting them to their malls, offering coveted locations next to international high-street superstars such as ZARA, Uniqlo & H&M, and even contributing towards their construction.

Glassons, Macquarie Centre, Landini Associates, New Retail Format, Retail Design, Interior Design

Glassons, Landini Associates, New Retail Format, Retail Design, Interior Design, Projection, Fashion

Glassons, Landini Associates, Global Rollout, Vintage, Exterior, Fashion Retail, Signage, Display

Landini Associates’ design solution is a wolf in sheep’s clothing.

The success of the radical reinvention lies quietly in the layout, which challenges traditional display methods of the mass-market fashion category.

"This has set a new retail benchmark."

– Deborah Minning, Retail Design Manager, Investment Management, Lendlease

Glassons - Australia & NZ

Our complete reinvention of Glassons is a Wolf in Sheep's Clothing that has has revolutionised the mass-market fashion category.

Success was immediate with all stores trading significantly up on turnover. It’s not just customers who are responding positively to the new design format either. Landlords who once turned Glassons away are now inviting them to their malls, offering coveted locations next to international high-street superstars such as ZARA, Uniqlo and H&M and even contributing towards their construction.

The success of the radical reinvention lies quietly in the layout, which challenges traditional display methods by removing all product from the walls and creating wardrobe-like display units throughout the store.

Simply put, we created more walls without merchandising the real ones, creating a clean look whilst cleverly and subtly maintaining a high volume of product. In fact, our design actually increases floor stock density by 50%. In addition the display units effectively frame the collections and looks can be styled within each wardrobe.

The scope of our retail solution for Glassons included Brand Strategy, Concept Design, Master Planning, Interior Design, Signage, Click & Collect Brand Creation, Vintage Brand Creation and Brand Guidelines.

First launched in 2014, Landini's retail format continues to roll out across Australia and New Zealand (the brand's entire network).