Felna Kanesue Supermarket Japan Retail Design by Landini Associates Logo Identity Design

Landini Associates were engaged by Japanese mega-retailer Felna (Kanesue) for the complete reinvention of their national store format. Launched in November 2021, our design will be rolled out across Japan in the coming years.

Felna Supermarket Kanesue Japan Retail Design by Landini Associates

The brief was to re-accentuate Felna’s product offering whilst enhancing their warm and welcoming reputation. Our design solution communicates Felna’s core brand values: timeless, elegant, welcoming and honest.

Due to global pandemic travel restrictions, we designed every single customer touch point of Felna's new retail format "virtually" (without ever visiting Japan).

Felna Supermarket Kanesue Japan Retail Design by Landini Associates Deli & Take Home Meals
Felna Supermarket Kanesue Japan Retail Design by Landini Associates
Felna Supermarket Kanesue Japan Retail Design by Landini Associates Exterior
  • Client

    Felna (Kanesue)

  • Location

    Japan

  • Size

    Various - Roll Out

  • Category

    Food, Retail

  • Scope

    Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Visualisation, Fit-out Guidelines, Roll Out Guidelines.

  • Photography by

    Ippei Shinzawa

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