Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery

Japanese mega-retailer Felna engaged Landini Associates to completely reinvent its store format to re-accentuate its product offering whilst enhancing its warm and welcoming reputation. Our new retail format debuted November 2021 and will be rolled out across Japan during the coming years.

Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery
Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery

More market than supermarket, our new design energizes the retail environment with a modern yet honest appearance whilst emphasizing Felna’s fresh and refined offerings.

Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery

"Our interior and graphic design ideas all work together to bring out the best of Felna — their warmth toward customers, their timeless, progressive and honest approach, and their tradition of making the freshest products and most popular departments easy to find and explore."

Wayne Cheng, Design Director Interiors, Landini Associates
Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery

"The design is simply there to cuddle the customers and cradle the merchandise. Discounters have realized that terrific value can extend beyond products and services, to environments as well."

Mark Landini, Creative Director, Landini Associates
Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery

"We’ve accentuated this with instantly recognizable food icons, the best possible lighting, and a natural, comfortable presentation with prime visibility for Felna’s hero departments. Internal wayfinding and customer navigation eases the shopping process, with new department signage and directories creating an atmosphere of comfort, curated selections, and wide-open visibility to abundant freshness."

Ben Goss, Design Director Graphics, Landini Associates
Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery
Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery
Felna, Landini Associates, Reinventing Normal, Retail Designer, Retail Design, Supermarket, Grocery
  • Client

    Felna (Kanesue)

  • Location

    Japan

  • Size

    Various - Roll Out

  • Category

    Food, Retail

  • Scope

    Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Visualisation, Fit-out Guidelines, Roll Out Guidelines.

  • Photography by

    Ippei Shinzawa

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