Japanese mega-retailer Felna engaged Landini Associates to completely reinvent its store format to re-accentuate its product offering whilst enhancing its warm and welcoming reputation. Our new retail format debuted November 2021 and will be rolled out across Japan during the coming years.
More market than supermarket, our new design energizes the retail environment with a modern yet honest appearance whilst emphasizing Felna’s fresh and refined offerings.
"Our interior and graphic design ideas all work together to bring out the best of Felna — their warmth toward customers, their timeless, progressive and honest approach, and their tradition of making the freshest products and most popular departments easy to find and explore."
"The design is simply there to cuddle the customers and cradle the merchandise. Discounters have realized that terrific value can extend beyond products and services, to environments as well."
"We’ve accentuated this with instantly recognizable food icons, the best possible lighting, and a natural, comfortable presentation with prime visibility for Felna’s hero departments. Internal wayfinding and customer navigation eases the shopping process, with new department signage and directories creating an atmosphere of comfort, curated selections, and wide-open visibility to abundant freshness."
Japanese mega-retailer Felna engaged Landini Associates to partner in the complete reinvention of its store format.
“More market than supermarket,” Landini’s new design energizes the retail environment with a modern yet honest appearance whilst emphasizing Felna’s fresh and refined offerings.
The brief was to re-accentuate their product offering whilst enhancing their reputation for a warm customer welcome. In addition to the Interior and Graphic Environment, our design also delivers an evolved Trading Identity and External Store Branding Solution.
Our collaboration with Felna seizes on clever ways to help customers shop “more easily and more frequently,” suiting the lifestyles and desires of their growing demographics. Our sustainable redesign also supports Felna’s goal of increasing purchases of prepared and semi-prepared foods in the deli and ready-to-eat categories, as well as its Osazai meals, which include hot and cold tapas-style offerings.
Our solution was functional, soft and elegant; new fixtures and lighting systems elevate the carefully curated product offerings whilst iconography and a dual-language wayfinding system activate shopper interest using a palette of natural hues in line with the Felna brand. The new design format captures an appreciative and egalitarian shopper by creating a welcoming brand experience that lets the high-quality products do the talking.
The collaboration begun in September 2020 and debuted November 2021. The redesign will be rolled out across Japan during the coming years.
Various - Roll Out
Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Visualisation, Fit-out Guidelines, Roll Out Guidelines.