Felna Supermarket Kanesue Japan Retail Design by Landini Associates Exterior

Landini Associates were engaged by Japanese mega-retailer Felna (Kanesue) for the complete reinvention of their national store format. Launched in November 2021, our design will be rolled out across Japan in the coming years.

Felna Kanesue Supermarket Japan Retail Design by Landini Associates Logo Identity Design
Felna Supermarket Kanesue Japan Retail Design by Landini Associates Deli & Take Home Meals

Due to global pandemic travel restrictions, we designed every single customer touch point of Felna's new retail format "virtually" (without ever visiting Japan).

Felna Supermarket Kanesue Japan Retail Design by Landini Associates

The brief was to re-accentuate Felna’s product offering whilst enhancing their warm and welcoming reputation.

Felna Supermarket Kanesue Japan Retail Design by Landini Associates

Our design solution communicates Felna’s core brand values: timeless, elegant, welcoming and honest.

  • Client

    Felna (Kanesue)

  • Location

    Japan

  • Size

    National Roll Out

  • Category

    Food, Retail

  • Scope

    Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Visualisation, Fit-out Guidelines, Roll Out Guidelines.

  • Photography by

    Ippei Shinzawa

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