Real Canadian Superstore is a low-cost supermarket chain in Canada that belongs to the Loblaws Company, with stores bigger than a football field.
Landini Associates were invited to create the brand identity and retail design for "Superstore New Generation."
Everything you need under one roof.
The super size supermarket offers a wide range of products, from fresh food and groceries to clothing, home furnishing, IT items, beauty products and pharmacy services.
Our reinvention included extending the existing offer to multi-ethnic bulk food, a Halal butcher, an Asian fishmonger and a Middle Eastern bakery.
Food for all, all for less.
Reinventing the store design whilst maintaining the same price perception was critical to reinforce Superstore's low cost positioning.
"You guys are rockstars! I appreciated the time we spent working together. It truly was one of the highlights of my retail career."
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Client
Loblaws Companies Ltd.
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Location
Canada
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Size
National Roll Out
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Category
Food, Retail, Supermarket
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Scope
Identity Evolution, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Tone of Voice, Uniforms, Visual Merchandising, Brand Guidelines and Retail Guidelines for National Roll Out
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Photography by
Ben Rahn - AFrame
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Awards
- 2017 World Interior News Awards Longlisted, Best Retail Over 200sqm