MCD
McDonald's Oxford Street
McDonald's Oxford Street

The new design is aimed at offering customers a calm respite from the non-stop action of Oxford Street. We used a timeless material palette of concrete, stainless steel, oak and glass as a backdrop of “recognisable neutrality” promoting the service, the product, and the people who come to enjoy it.

MCD London
Mcd London
Mcd London

"Cool, considered, stylish, calm and inviting. All words I never thought I'd describe to a McDonald's. But it's true. I'm loving it."

Sue Turner, Brand Creation, Development, Communications via LinkedIn
MCD London
Mcd London
McDonald's London
Mcd London
MCD London
MCD London
MCD London
  • Client

    McDonald's

  • Location

    London, UK

  • Size

    530 square metres

  • Category

    Food, Retail, Hospitality

  • Scope

    Brand Strategy, Interior Design, Kitchen Design, Master Planning, Graphic Design, Signage, Wayfinding, Ticketing, POS, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    Andrew Meredith

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