We were engaged by ALDI SÜD to design a new trading format for the brand ahead of their entry into the Chinese market, commencing with two pilot stores opened in June 2019 in Shanghai.
"ALDI commissions one of the world’s best retail design agencies to reinvent the shopping experience for customers in China. The result is this world class supermarket. This is now the global benchmark for discount grocery."
2019 Winner "Best in Class" from the Retail Design Institute of America.
"Absolutely fantastic, thank you!! It was great working with the Landinis!"
"ALDI is a welcome change of scene among the traditional no-thrills grocery landscape of China. Landini Associates have created a place where people want to spend their time and linger."
"The customer response to the store concept has been only positive - warm, inviting, fun, young, refreshing is what I’m hearing. The international response has also been very positive. Thank you."
ALDI China - National Roll Out
Landini Associates were engaged by ALDI SÜD to design a new trading format for the brand ahead of their entry into the Chinese market, commencing with two pilot stores in Shanghai.
The new Chinese stores were a milestone for the German-rooted retailer, drawing massive interest from both the media and public, with managed queues snaking outside both stores for hours upon opening.
Three years on and our retail format for ALDI China continues to roll out across the nation.
National Roll Out
Food, Retail, Supermarket
Brand Strategy, Identity, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Uniforms, Mural Artwork Commission and Direction and Design Guidelines for National Roll Out
- 2019 Shanghai Design Awards Gold Winner, Best Interior Design Retail
- 2019 Shanghai Design Awards Gold Winner, Best Environmental Graphic Design
- 2019 TimeOut Love Shanghai Awards Winner, Store of The Year
- 2019 Retail Design Institute of America Class of 2019