ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Exterior

"ALDI commissions one of the world’s best retail design agencies to reinvent the shopping experience for customers in China. The result is this world class supermarket. This is now the global benchmark for discount grocery."

Matthew Brown, Retail Futurist and Trend Speaker
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Fresh
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Fresh

Landini Associates were engaged by ALDI China to design a new trading format for the brand ahead of their first entry into the Chinese market, commencing with two pilot stores opened in June 2019 in Shanghai.

ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Mural
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Mural

"Fantasic, thank you!! It was great working with the Landinis!"

Yougang, ALDI China Representative
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Mural
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design

Our design format for ALDI China is an evolution of our work in Australia but very different in both scale, layout and tone.

ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design

"Our two new stores are designed as pilot stores where retail approaches will be trialled and adjusted according to data and feedback from customers. This new store format has been customised and tailored specifically for the China market to better understand and interact with Chinese consumers."

ALDI
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Aisles
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Beauty
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Alcohol

"Aldi in Jing’an, Shanghai, is a welcome change of scene among the traditional no-thrills supermarket and grocery landscape of China....The Australian store design team at Landini has created a place where people want to spend their time and linger."

Jemma Caprioli, Inside Retail
ALDI China, Shanghai, Supermarket, Landini Associates, Interior Design, Graphic Design, Alcohol

"I just wanted to send you all a note to thankyou from all of us here for a fantastic final product. The stores look amazing. I really appreciated a really enjoyable collaboration with all of you. The customer response to the store concept has been only positive-warm, inviting, fun, young, refreshing is what I’m hearing. The international response has also been very positive."

Huw Longman, Project Director, ALDI CHINA
  • Client

    ALDI China

  • Location

    Shanghai, China

  • Size

    360 square metres

  • Category

    Retail, Food

  • Scope

    Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing

  • Photography by

    Andrew Meredith

  • Awards

    • 2019 Shanghai Design Awards Gold Winner, Best Interior Design Retail
    • 2019 Shanghai Design Awards Gold Winner, Best Environmental Graphic Design
    • 2019 TimeOut Love Shanghai Awards Winner, Store of The Year
    • 2019 Retail Design Institute of America Class of 2019

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