ALDI CHINA
ALDI CHINA

Landini Associates were engaged by ALDI China to design a new trading format for the brand ahead of their first entry into the Chinese market, commencing with two pilot stores opened in June 2019 in Shanghai.

ALDI CHINA
ALDI CHINA
ALDI CHINA
ALDI CHINA

Our design format for ALDI China is an evolution of our work in Australia but very different in both scale, layout and tone.

ALDI CHINA

"Our two new stores are designed as pilot stores where retail approaches will be trialled and adjusted according to data and feedback from customers. This new store format has been customised and tailored specifically for the China market to better understand and interact with Chinese consumers."

ALDI
ALDI CHINA
ALDI CHINA
ALDI CHINA
  • Client

    ALDI

  • Location

    China

  • Size

    360 square metres

  • Category

    Retail, Food

  • Scope

    Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing

  • Photography by

    Andrew Meredith

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