Landini Associates have been working with South-Korean natural skincare brand Primera (Amore Pacific) since 2012.
Initially engaged to take the brand from wholesale to retail, we have since evolved our “Botanist Atelier” concept across various store formats (Department Store Kiosk, Shop-in-Shop and Stand-Alone Boutique) and multiple international markets.
Primera's brand philosophy centres on the power of ‘sprouting energy’ contained in a plant bud. Our "Botanist Atelier" retail concept similarly draws on the Power of Nature, creating a vibrant workshop to showcase the brand's scientific expertise.
"One of the best pieces of retail design we have ever seen."
Our scope of work included Brand Strategy, Identity Evolution, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Uniforms, Visual Merchandising, Brand Guidelines & International Roll Out Guidelines.
"The wonderful Primera flagship boutique in the bustling Myeong-dong shopping district of central Seoul is a storytelling showcase for the brand’s ethical and environmentally friendly roots."
"We've had very positive feedback from our customers regarding the new design and sales are significantly up. Thank you for all of your support in bringing this project to life."
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Client
Amore Pacific
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Location
Global
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Size
Global Roll Out
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Category
Retail, Skincare
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Scope
Brand Strategy, Identity Evolution, Interior Design, Graphic Design, Signage, Ticketing, POS, Packaging, Uniforms, Brand Guidelines & Roll Out Guidelines
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Photography by
Courtesy of Primera