Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics, Exterior

"It's one of the best pieces of retail design we have ever seen."

Howard Saunders, Ecochamber
Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics
Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics
Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics, Exterior

"We re-opened the Primera store in Myeongdong last September and had very positive feedback from customers regarding new design. Sales also went up compared to before. Thank you for your all of support for the project. Thank you for working with us. :)"

Dahee Lim, AMOREPACIFIC Design Center l HERA Design Team
Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics
Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics
Primera, Amore Pacific, Seoul South Korea, Landini Associates, Interiors, Graphics

"This wonderful flagship boutique in the bustling Myeong-Dong shopping district of central Seoul is the brand’s first store and is a storytelling showcase for the brand’s ethical and environmentally friendly roots. It’s also one of the best pieces of retail design we have ever seen."

Howard Saunders, Ecochamber
  • Client

    Amore Pacific

  • Location

    Seoul, South Korea

  • Size

    Various - Roll Out

  • Category

    Retail, Skincare

  • Scope

    Interior Design, Graphic Design

  • Photography by

    Courtesy of Primera

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