McDonald's Project Ray - Nyugati Station,…

Landini Associates' Global Flagship model for McDonald's, named "Project Ray," first launched in 2015 at Admiralty Station in Hong Kong.

This latest iteration is located at the historic Nyugati Station in Budapest.

"The world's most beautiful McDonald's."

– The New York Post

"McDonald's at Nyugati Railway Station is back in full glory! Indulge in a Big Mac inside its glamorous and historic walls."

– We Love Budapest

"The most elegant McDonald's in the world."

– Lonely Planet

"The most elegant McDonald's in the world."

– Lonely Planet

McDonald's - Nyugati, Budapest

Landini Associates' Global Flagship Model for McDonald's, named "Project Ray," first launched in 2015 at Admiralty Station in Hong Kong.

Ten years later, our multi-award winning design continues to roll out across the world.

This latest iteration at the historic Nyugati Station in Budapest has been hailed "The most beautiful McDonald's in the world" multiple times over and continues to delight the local community.

Client

McDonald's Global
Location

Nyugati, Budapest
Size

Global Roll Out
Category

Hospitality, QSR, Retail
Scope

Brand Strategy, Concept, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Uniforms, Brand Guidelines, Retail Design Guidelines and Global Roll Out Guidelines
Photography by

Adrián Zoltán - Noguchi