
Landini Associates' Global Flagship model for McDonald's, named "Project Ray," first launched in 2015 at Admiralty Station in Hong Kong.
This latest iteration is located at the historic Nyugati Station in Budapest.
"The world's most beautiful McDonald's."

"McDonald's at Nyugati Railway Station is back in full glory! Indulge in a Big Mac inside its glamorous and historic walls."

Orders travel from the basement kitchen via a transparent glass food conveyor-belt to customers in the dining room above.

"The most elegant McDonald's in the world."


"The most elegant McDonald's in the world."



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Client
McDonald's Global
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Location
Nyugati, Budapest
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Size
Global Roll Out
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Category
Hospitality, QSR, Retail
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Scope
Brand Strategy, Concept, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Uniforms, Brand Guidelines, Retail Design Guidelines and Global Roll Out Guidelines
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Photography by
Adrián Zoltán - Noguchi