McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer

Landini Associates' Global Flagship model for McDonald's, named "Project Ray," first launched in 2015 at Admiralty Station in Hong Kong.

This latest iteration is located at the historic Nyugati Station in Budapest.

"The world's most beautiful McDonald's."

– The New York Post
McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer

"McDonald's at Nyugati Railway Station is back in full glory! Indulge in a Big Mac inside its glamorous and historic walls."

– We Love Budapest
McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer

Orders travel from the basement kitchen via a transparent glass food conveyor-belt to customers in the dining room above.

McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer

"The most elegant McDonald's in the world."

Lonely Planet
McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer
McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer

"The most elegant McDonald's in the world."

– Lonely Planet
McDonalds, Project Ray, Nyugati Station, Budapest, Hungary, Landini Associates, Retail Designer
  • Client

    McDonald's Global

  • Location

    Nyugati, Budapest

  • Size

    Global Roll Out

  • Category

    Hospitality, QSR, Retail

  • Scope

    Brand Strategy, Concept, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Uniforms, Brand Guidelines, Retail Design Guidelines and Global Roll Out Guidelines

  • Photography by

    Adrián Zoltán - Noguchi

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