
President’s Choice is a highly awarded, Loblaws owned, private label for products and services of exceptional standard and quality.
We worked with our longstanding client Loblaws to reinvent PC Financial, a retail banking service provided by the retailer across Canada.


The new format is designed to reinforce the CBA brand promise by delivering an improved customer experience and added convenience to customers.
All in-store communication is via electronic interface, allowing it to be changed easily and unified across all branches.

President's Choice Financial pavilions are located inside selected Loblaws stores, currently at 300 plus locations across Canada. Landini Associates' trading format for the brand has been rolled out across the nation.






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Client
Loblaws
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Location
Canada
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Size
National Roll Out
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Category
Banking, Retail
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Scope
Identity Evolution, Interior Design, Graphic Design
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Photography by
AFrame Studio