No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design

Following our successful redesign of Loblaws at the iconic Maple Leaf Gardens in 2011, we were engaged to do the same for Canada’s favourite discount brand, No Frills.

The first iteration of our new retail format opened to the public in 2013 in Stratford Ontario and continues to roll out across the nation.

Our scope of work included Brand Strategy, Identity Evolution, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Tone of Voice, Uniforms, Visual Merchandising and Design Guidelines.

No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design

2013 Winner High Distinction from the Retail Design Institute of America, against the likes of Chanel, Hermès and Aesop Flagship stores. No mean feat for a discount supermarket.

No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design

"A richly layered urban retail environment with integrated planning, interior architecture and branding that creates a dynamic city place of broad functional, economic and meaningful value."

– Stephen Jones, World Architecture News Judge
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design, Logo
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design, Packaging
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
No Frills, Rollout, Loblaws, Canada, Landini Associates, Interior Design, Graphic Design
  • Client

    Loblaws

  • Location

    Canada

  • Size

    National Roll Out

  • Category

    Food, Retail

  • Scope

    Brand Strategy, Brand Identity, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    John Goldstein at A Frame Studio

  • Awards

    • 2013 Retail Design Institute of America High Distinction, Best Retail

Featured projects