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No Frills

Following the successful redesign and launch of Loblaws at the iconic Maple Leaf Garden in November 2011, we were engaged to do the same for Canada’s favourite discount brand, No Frills. The first store of this new look opened to the public in April 2013 in Stratford Ontario and our design for this dynamic business continues to roll out across Canada.

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"A richly layered urban retail environment with integrated planning, interior architecture and branding that creates a dynamic city place of broad functional, economic and meaningful value."

Stephen Jones, World Architecture News Judge
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  • Client


  • Location


  • Size

    Various – Canadian Roll Out

  • Category

    Food, Retail

  • Scope

    Brand Strategy, Brand Identity, Tone of Voice, Copywriting, Interior Design, Master Planning, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.

  • Photography by

    John Goldstein at A Frame Studio

  • Awards

    • 2013 Retail Design Institute of America Awards of Merit Supermarket

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