McDonald's Pushkin Square is designed with a mirrored exterior to celebrate the colour and bustle of daily community life of the restaurant's iconic location.
Inside, expansive open views connect to the energy of the outside world whilst simultaneously offering a place of calm and respite, ‘a bubble of happy’, that allows customers to slow down and relax. A place to meet, eat, connect and enjoy.
"Eating is a fundamental human interaction. A place of commune where we behave as we have for millennia. We need a visually quiet place to do this so we can hear each other talk, laugh, argue and cry."
"One of our most amazing restaurants has come to life in Moscow. I am very proud to take part in this project marking a 30-year celebration of McDonald’s Russia, such an incredible achievement for all."
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Client
McDonald's Global
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Location
Pushkin Square, Russia
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Size
1087 square metres
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Category
Food, Hospitality, Retail
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Scope
Brand Strategy, Concept, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Uniforms, Brand Guidelines, Retail Design Guidelines and Global Roll Out Guidelines
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Photography by
Interior Photography by Andrew Meredith, Exterior Photography by Anton Voronkov
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Awards
- 2020 Driven X Design Sydney Gold, Best Interior