Zehrs (Loblaws) - Canada - National Roll Out

Zehrs, Neighbour, Loblaws, Canada, Landini Associates, Supermarket, Interior and Graphic Design

Zehrs supermarket in Toronto is the first instalment of our collaboration with Loblaws on their new "Neighbour" format.

'Neighbour' offers a suburban solution that targets a mainstream, affluent audience; a calming pivot to our "grittier urban” look for the Loblaws banner.

Serviced departments are defined by canopies around the store perimeter of the Market Hall, creating an overall sense of calm whilst also adding ease of navigation and a friendly marketplace personality.

"I love working with you guys!"

– Vince Ovunc Unal, Senior Director, Store Design and Signage, Loblaws

Zehrs (Loblaws) - Canada

Zehrs supermarket in Toronto is the first instalment of our collaboration with Loblaws on their new "Neighbour" format.

The design is a suburban evolution of an existing format into an environment that is modern and sophisticated, whilst still retaining a friendly and approachable neighbourhood attitude.

It targets a mainstream "suburban" audience in contrast to our "urban" Loblaws solution. Your friendly neighbourhood marketplace, helping the customer bring more to the table.

This much loved banner has been an instant success, now in high demand nationally across Canada.

Client

Loblaws
Location

Canada
Size

National Roll Out
Category

Food, Retail
Scope

Identity Evolution, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Tone of Voice, Uniforms, Visual Merchandising, Brand Guidelines, Retail Guidelines and Roll Out Guidelines
Photography by

Aframe
Awards
- 2017 World Interior News Awards Longlisted, Best Retail Over 200sqm