"I just wanted to tell you that I’m standing outside our first yd store and mate, it’s bloody fantastic…! Thanks for everything."
yd had grown successfully over a number of years to achieve a very loyal customer base, however this growth had been achieved without any strong brand direction.
Landini Associates worked with yd to identify the key customers, their main objectives and their expectations of the yd brand. Using this knowledge Landini Associates designed a strong and consistent graphic approach and also a retail space which bought to life the key brand values.
178 square metres
Interior Design, Graphic Design, Brand Strategy
Courtesy of YD