In 2010, Landini Associates worked with Westpac Bank Australia on a strategic reinvention of their national trading format.
With most transactions just one click away, the challenge was to encourage customers to go into branches. Our solution was to keep it simple and get back to human values: community, relationships and relevant content.
Our intention was to make Westpac retail branches more real by humanising the stereotype of large, intimidating financial institutions. To create genuine connection with local community.
"The brief to Landini Associates was to transform the branch design. They responded by transforming the branch experience."
Focused on "high-touch over high-tech," our design solution creates a relaxed environment that encourages customer and staff interaction. A place where customers can be engaged and inspired, where conversations can be triggered and advice given.
Reinventing its category, “Conversation Starter” signage is used in a very "un-bank" like way. Black boards communicate services and introduce employees and the bank manager, showing them and their personal interests.
"Where the incumbent agency (whom Landini replaced) took the approach of starting with the look-and-feel of the branch, Landini started by challenging the then current convention."
"Landini were a great partner in the process, from thought leadership through to final implementation and everything in between. They challenged and expanded our thinking and helped realise our strategy and vision. I enjoyed working with them, and would welcome the opportunity to do so again."
-
Client
Westpac Banking Corporation
-
Location
Australia
-
Size
National Roll Out
-
Category
Banking, Retail
-
Scope
Brand Strategy, Interior Design, Graphic Design, Tone of Voice, Wayfinding, Signage, ATM Design & National Roll Out Guidelines
-
Photography by
Ross Honeysett and Trevor Mein