"I tell everybody I'm having an affair with Thomas Dux because I spend more time there than in most other places! It's self-sustaining, it's all I need."
Thomas Dux Grocer - Australia
We were commissioned by Australia’s largest supermarket chain to help reposition them in the face of growing competition from independents who were taking market share in the all important fresh food category.
Thomas Dux first launched in Sydney in 2008 and quickly expanded across the country to become the nation’s favourite grocer.
A pioneer of its category, it is difficult to overstate the brand’s influence on the Australian grocery landscape.
National Roll Out
Brand Strategy, Naming, Identity, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Tone of Voice, Uniforms, Visual Merchandising, Brand Guidelines and Roll Out Guidelines