"I tell everybody I'm having an affair with Thomas Dux, because I spend more time there than in most other places! It's self-sustaining, it's all I need."
Australia’s largest supermarket chain commissioned Landini Associates to help reposition them in the face of growing competition from independents who were taking market share in the all important fresh food category. Using a series of live stores as working prototypes Landini Associates redesigned the entire look and feel of the store employing classic simple lines design, large graphics, finishes, and specialist lighting.
The building, once a cinema with art deco interiors, was updated as Paddington Grocer by the previous owners. Its art deco interiors are hidden beneath the old make over. Landini Associates approached the very bland façade by opening up the width of the site to Glenmore Road with large stacking glass doors in a traditional retail form. The design interprets the original façade of the cinema in an abstract way, softening the colours to suit the streetscape, breaking down the existing intrusive form while recognising the intrinsic heritage value of the previous cinema.
The use of signage and blackboards to the street welcomes and promotes customers and passers by to understand the heritage and social significance of the location within a suburban residential area whilst bringing the building into scale as a local grocer shop.
The project indicates adaptive re-use of a very specific building type which had previously undergone heavy unsympathetic alterations.
Thomas Dux Grocer
622 square metres
Interior Design, Graphic Design, Brand Identity, Naming, Packaging, Uniforms
Courtesy of Landini Associates