Thomas Dux (Woolworths) - Australia

Thomas Dux, Woolworths, Grocer, Food, Retail, Supermarket, Landini Associates, Interiors, Graphics

We were commissioned by Australia’s largest supermarket chain to help reposition them in the face of growing competition from independent grocers.

Our scope of work included Strategy, Naming, Identity, Master Planning, Interiors, All Graphic Com, Tone of Voice, Uniforms, Visual Merchandising, Brand Guidelines and Roll Out Guidelines.

Thomas Dux first launched in Sydney in 2008 and quickly expanded across the country to become the nation’s favourite grocer.

"I tell everybody I'm having an affair with Thomas Dux because I spend more time there than in most other places! It's self-sustaining, it's all I need."

– David Bush, Sunday Style Magazine

A pioneer of its category, it is difficult to overstate Thomas Dux's influence on the Australian grocery landscape.

Thomas Dux Grocer - Australia

We were commissioned by Australia’s largest supermarket chain to help reposition them in the face of growing competition from independents who were taking market share in the all important fresh food category.

Thomas Dux first launched in Sydney in 2008 and quickly expanded across the country to become the nation’s favourite grocer.

A pioneer of its category, it is difficult to overstate the brand’s influence on the Australian grocery landscape.

Client

Woolworths Australia
Location

Australia
Size

National Roll Out
Category

Food, Retail
Scope

Brand Strategy, Naming, Identity, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Tone of Voice, Uniforms, Visual Merchandising, Brand Guidelines and Roll Out Guidelines
Photography by

Ross Honeysett