"The value that Landini added to this project is difficult to express adequately - suffice to say their involvement elevated The Shed from a great looking exhibition space to an extremely successful brand experience that positively impacted on the Telecom brand and resulted in increased brand preference."
The Shed (Telecom NZ)
Telecom New Zealand (TNZ) are telecommunications supplier to The Americas Cup, arguably the highlight in the world yacht racing calender, and major sponsor to Team New Zealand. The Telecom Shed was conceived as a temporary structure to be situated in the heart of the action at the Viaduct in Auckland's harbour for the six-month duration of the event. Intended to showcase the important role TNZ plays in bringing the race to the public, the ‘Shed’ also positions TNZ as the forward-thinking and life- enhancing provider of creative solutions.
Landini Associates were responsible for strategy, exhibition conceptualisation, exhibition design, graphic design and fixture design with the lightweight steel and stretched vinyl building.
The Shed is an interactive fusion of sailing and communications - past, present and future. A place to be more than just a spectator, visitors can meet the team, experience the technology, understand and experience the race.
For Landini Associates the challenge on this project was to shift audience perception of Telecom New Zealand. The Shed project allowed us to reposition the business through associations with innovative technology and cutting edge design.
Telecom New Zealand
Auckland, New Zealand
Interior Design, Graphic Design, Strategy
Courtesy of Telecom New Zealand