The Kitchens is an old school food market reinvented for today's increasingly virtual world. A place for producers and consumers to meet.
Our scope of work included: Strategy, Naming, Identity, Tone Of Voice, Copywriting, Master Planning, Interior Design, all Graphic Communication, Wayfinding, Placemaking, Packaging, Uniforms, Brand Guidelines and Tenancy Design Guidelines.
When the word "super" was added to "market", and prices established by singlular entities, markets became more systemized, more sanitized. They became "supermarkets" and now they're virtually virtual.
Sometimes organisational systems that evolve in an organic way, might appear chaotic, but then people are too, which is why we're drawn to the noisy nature of markets and their mini ecosystems.
"The Kitchens by Landini Associates makes food shopping a human event again."
Congratulations to QIC for taking on this structurally complex human challenge. Contemporary culture can improve what's worked for millennia and market places can be places; places for people.
"The Kitchens shifts the supermarket spotlight back to the food by creating a space which embraces and orchestrates a dissonant symphony of retailers, manufacturers, communal dining, live entertainment, pop-up stalls and food trucks."
"We’re looking for cacophony. We’re looking for noise. We're looking for chaos. We’re looking for things to bump into."
"A gastronomic playground of food."
"@#%* YEAH!"
-
Client
Queensland Investment Corporation
-
Location
Robina Town Centre
-
Size
13,000 square metres
-
Category
Food, Hospitality, Retail
-
Scope
Brand Strategy, Brand Identity, Naming, Tone of Voice, Copywriting, Interior Design, Master Planning, Placemaking, Graphic Design, Signage, Wayfinding, Ticketing, POS, Packaging, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines.
-
Photography by
Ross Honeysett
-
Awards
- 2020 Australian Graphic Design Association (AGDA) Finalist, Spatial Design Wayfinding, Signage & Environmental Graphics
- 2018 Inside Retail Retailer Awards Finalist Innovative Store Design of The Year
- 2017 Australian Interior Design Awards Commended Best Retail
- 2017 Los Angeles IDA Awards Bronze Winner
- 2017 World Interior News Awards Longlisted, Best Retail Over 200 sqm
- 2017 Eat Drink Design Awards Highly Commended, Best Retail
- 2017 Property Council of Australia Excellence in Food Retailing
- 2017 Property Council of Australia Retail Property of The Year