"Within the first month, foot traffic to the Visitor Centre had doubled and continues to grow. SOPA now have the perfect showcase for their merchandise lines and we were able to take advantage of the Rugby World Cup festival to push sales to their highest level ever. The total project was scoped, conceived, developed and delivered within nine months and the result was an imaginative practical and visually stunning space that educates, excites and encourages our visitors to discover more of the Park. For my part I am always looking for other opportunities to work with Landini Associates because I can always be assured of professionalism, creativity, innovation and fun!""
SOPA Visitor Centre, Sydney
Landini Associates were appointed by the Sydney Olympic Park Authority to create a new exciting Visitor Gateway Centre. Rather than a simple update the existing offer, the challenge was much more involved. The Visitor Gateway had to capture the essence of the whole park as one of the best places to live, work, play and learn.
Although it's heritage is firmly rooted to the 2000 Olympic Games the Visitor Gateway is not solely a museum of past glories, rather it takes the spirit of that special time and uses it as a basis for future endeavours. It is an unique informative, inspiring space that encourages visitors to get involved in the many events, tours and activities the park has to offer. To ensure the gateway provided long-term value Landini created a dynamic environment that could adapt to the ever-changing nature of the park.
As part of the brief Landini Associates had to incorporate a series of existing values into the centre design consisting of: INTELLIGENT, PRESCIENT, INCLUSIVE, VIBRANT & EXEMPLAR.
Our solution was to create an environment consisting of 3 zones within the Gateway; each of which included the above 5 values.
The Heart Zone – A dynamic area, much like the departures area of an airport. Visitors are able to find out information about current and future events.
The Experience Zone - An interim zone where visitors find out in detail about particular events being held at the park.
The Interpretation Zone - A permanent part of the gateway that communicates in detail the history of the park, its values and insights for the future.
Through the use of sustainable designs, innovation and technology Landini Associates created a dynamic and lively Visitors' Gateway that not only captures the spirit of Sydney Olympic Park but also encourages visitors to take it away with them when they leave.
Sydney Olympic Park Authority
Interior Design, Graphic Design
Courtesy of SOPA