Rockwear (RAG) - Westfield Eastgardens, Australia

Rockwear Retail Apparel Group Landini Associates Westfield Eastgardens Store Exterior

Landini Associates collaborated with Rockwear (Retail Apparel Group) to reinvent their trading format.

Launched November 2024, our design centres on Rockwear's new brand platform: We Play Strong, a powerful message that guides the brand's approach to everything – from product design to tone of voice, to in-store customer experience.

Rockwear Retail Apparel Group Landini Associates Westfield Eastgardens LED Window Display

The new Westfield Eastgardens store is a physical reflection of this mantra; a retail concept that articulates the brand’s core proposition of technically advanced, high quality activewear, balanced with “live life” fashion at unrivalled prices.

Rockwear Retail Apparel Group Landini Associates Westfield Eastgardens Activewear Core Range Wall

Rockwear Retail Apparel Group Landini Associates Westfield Eastgardens Activewear Store Exterior

Rockwear (RAG) - Australia

Landini Associates collaborated with Rockwear (Retail Apparel Group) to reinvent their trading format.

Launched November 2024, our design marks an exciting milestone for the much-loved Australian fashion retailer, centred on their new brand platform: We Play Strong, a powerful message that guides the brand's approach to everything – from product design to tone of voice, to in-store customer experience.