"Design is good for business: Landini’s design solution is not only visually appealing but helps Redroom DVD to achieve its business objectives. The design solution creates a unique experience and invites the customer to browse interactively, check out reviews, watch trailers and choose from literally thousands of DVD’s. And that’s all 24/7."
Red Room DVD, Sydney
Predicting the demise of the video store, Red Room’s entrepreneurial owners engaged Landini Associates to help unnaturally extend the length of the DVD hire business by creating a new low cost format that uses modified ATM technology to review, deliver and return its product at any time of the day or night.
Charging only for time used customers can hire films when it suits them, no longer limited by traditional trading hours. Conceived initially as an unmanned mini store franchise it has morphed into a branded presence that any corner store owner can offer.
Red Room DVD
40 square metres
Interior Design, Graphic Design, Brand Strategy, Brand Identity
Courtesy of Landini Associates