Quaffers Liquor Markets
Quaffers completes Coles Myer’s Liquor market segmentation strategy by creating an out-of-town retailing adventure aimed at the more confident wine consumer.
Each week, price specials are promoted in store using. At centre stage is a massive concrete and steel wine tasting table, used for special events and promotional evenings to strengthen the brand’s position as a knowledgeable wine specialist.
National Roll Out
Brand Strategy, Identity, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Visual Merchandising and Design Guidelines
Courtesy of Client