"Ned’s was created out of a passion for bread, a very competitive category indeed; we needed to be NEW bread. The space was critical for the launch of this brand. Ned’s needed to age beautifully “a classic” with a modern twist like an old European bakery somewhere in Italy (Milan) full of romance and drama that handles the build up of flour in the corners and steamy morning windows from Huge ovens baking since 3am, it needed to serve breakfast in the early morning then lunch to the daytime crowd and a sophisticated casual dinner service. Our kitchen had to be on display to add the theatre of true artisan bread and pastry."
Ned’s-Bake is a specialist bakery and café in South Yarra. Ned bakes all day, so your bread is fresh and warm on the way home. You can buy it by the loaf, the half loaf, quarter loaf, or simply by the slice.
"After working with Landini for a few years on the T2 Brand I knew they were the only ones for the job as they know how to break the rules and create a unique space for the team and customers to enjoy for many years to come."
Ned’s Bake, Melbourne
There is no back of house at Ned’s, unless you include the racking suspended above some seating where bags of flour are stored. Nothing is hidden, not the master baker, nor his job sheet, written on the wall; not the ovens or the cooling racks and tables, nor the open kitchen that serves the café or the central preparation and finishing room. The café seating wraps itself around this core and into nooks and crannies, and bakers and floor staff walk from side to side through it to undertake their flourishing activity.
Nothing is added too, unless absolutely needed. The walls were left as we found them and the ceiling too, with everything exposed unless health code or common sense called for it to be otherwise. Ned’s is simple and snug and all about the joy of making friends and bread!
Ned Radojcic and Maryanne Shearer
South Yarra, Melbourne
202 square metres
Food, Retail, Hospitality
Master Planning, Interiors, Fit-out Guidelines
- 2018 Driven x Design Silver, 'Best International Project'
- 2018 Driven x Design Melbourne Gold Winner Hospitality Design
- 2017 World Interior News Awards Longlisted, Best Cafe