Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

A "Machine for Living."

We collaborated with mon-marché.fr to reinvent the “Local Street Market” for a digital age; a "Physical Place for a Virtual World".

Our solution is a modern evolution of what providores once were; an efficient, animated, theatre of food.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

How do you reinvent the local street market in the 21st century? How do you connect urban communities to the freshest, most diversified, best value and best tasting product in the heart of a city, where time and safety are increasingly becoming drivers of choice?

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

How do you personalise this, add to convenience, community and speedy customised delivery?

Conceived pre-pandemic, mon-marché.fr is locally placed but focused on personalised delivery of the freshest goods at the very best prices.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

Born from the Prosol stable of brands, mon-marché.fr is the digital version for urbans of their Grand Frais concept, selling market fresh produce and all the necessities whilst reimagining convenience.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

A "Machine for Living," mon-marché.fr reinvents the local street market in the digital age by connecting its customers to the freshest products and keenest prices that a wholesale market can supply, without requiring them to shop at 2.00 AM.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

But this is no “dark box delivery channel” nestled in the shadows. Instead, its two floors are proudly open to the streets of Paris, displaying full transparency. Nothing is hidden and everything is on show for all to admire.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

"Customers are invited into mon-marché.fr beating heart to observe the dance between man, machine and produce via a floating glass bridge that straddles the street and basement."

– Mark Landini, Creative Director, Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

This floating glass box is their viewing platform from which they can engage with the event, with views to robots and humans harmoniously packing orders both in the basement below and the heart of the machine on street level.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

Inside the store, customers can order via the app and personalise their choice and orders. Tastings, displays, cooking demonstrations and events promoting seasonal produce are held from this viewing platform as you wait with a coffee in true Parisian style.

Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates

mon-marché.fr also offers home delivery. Electric vans and bikes deliver orders within a 3 km radius 12 hours a day, 7 days a week.

"Avec le Quartier Général du Goût, mon-marché.fr réinvente le shopping des produits frais. La technologie robotique novatrice dans un réseau urbain en plein cœur d’une ville offre une expérience innovante pour les clients. Ici, 1500 commandes pourront être réalisées par jour en moins de 10 minutes. Et cela, toujours au service du goût pour une qualité exceptionnelle."

– Carlos Pichel, Director of Innovation, Prosol
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
Monmarche.fr Mon Marche Prosol Paris Retail Designer Online Grocery Supermarket Landini Associates
  • Client

    Grand Frais / Prosol

  • Location

    Paris, France

  • Size

    1900 sqm

  • Category

    Retail, Food, Supermarket

  • Scope

    Brand Strategy, Master Planning, Architecture, Interior and Graphic Design, Signage and Wayfinding, Packaging, Uniforms and Design Guidelines

  • Photography by

    Andrew Meredith

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