Name: Northform
Price range: $

"An absolutely awesome result."

Erin Pawle, Head of Design, McDonald’s APMEA

"Landini delivered our brief to attract millennials back to the brand. They delivered a multi award winning solution which is customer and staff centric. The project was delivered on budget, and based on a modular kit of parts which could flex up or down to accommodate sites between 100 sqm and 1000 sqm. Thank you for making us all look good."

Erin Pawle, Head of Design, McDonald’s APMEA

McDonald's Underwood

Landini Associates were engaged by McDonalds to help reinvent their brand. The studio’s scope extended from the building design, interiors, a re-modelled kitchen, drive through and graphic communications.

The highly colorful graphic environments, that have been the benchmark for McDonalds internationally, have been replaced with a simpler, quieter and more classic solution. An experiment in "No Design, the intention is to hero the food, the service and the people who come to enjoy it. To create a “recognisable neutrality” that allows this to happen.

Precast concrete walls, stainless steel, glass and oak form the shell with an almost Miesian simplicity. The kitchen is opened and viewed through a lens of red glass, both in the restaurant but radically in the drive through too.

360 % Transparency
The pavilion style building is almost entirely transparent with only essential back of house and customer services discretely hidden behind precast concrete panels. The drive through and restaurant experience have been transformed by exposing the working kitchen both front and back, entertaining car bound and seated diners alike. Once ordered, customers can literally follow the preparation of their meal.