Mamonde Packaging, South Korea

After working with mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde.

Mamonde is a successful Korean cosmetics brand, greatly expanding in China. To support its rapid development into the Chinese market, and to elevate its position from mainstream to masstige, Mamonde required a unique store design and packaging that brings sophistication and prestige to the brand and celebrates its core values: Floral, Feminine and Expert.

The new packaging celebrates Mamonde’s devotion to the science and study of flowers using a detailed bespoke botanical illustration that heroes the main ingredient.