Mamonde (Amore Pacific) - South Korea

Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea

After working with South Korean mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde.

Our brief was to elevate the brand's position from mainstream to masstige in order to support their development into the Chinese market.

Our work with Mamonde is centred on a celebration of the brand’s core values: floral, feminine, expert.

The brand's devotion to the scientific study of flowers is expressed through a bespoke illustration applied across every customer touchpoint.

Mamonde - South Korea

After working with mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde.

Mamonde is a successful Korean cosmetics brand, greatly expanding in China. To support its rapid development into the Chinese market, and to elevate its position from mainstream to masstige, Mamonde required a unique store design and packaging that brings sophistication and prestige to the brand and celebrates its core values:
Floral, Feminine, Expert.

Our new retail format and packaging honours Mamonde’s devotion to the scientific study of flowers using a detailed bespoke botanical illustration that heroes the main ingredients.

Client

Amore Pacific
Location

South Korea
Size

International Roll Out
Category

Retail, Skincare
Scope

Identity Evolution, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Uniforms, Visual Merchandising, Brand Guidelines, Retail Guidelines and International Roll Out Guidelines.
Photography by

Amore Pacific