Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea

After working with South Korean mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde.

Our brief was to elevate the brand's position from mainstream to masstige in order to support their development into the Chinese market.

Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea

Our work with Mamonde is centred on a celebration of the brand’s core values: floral, feminine, expert.

Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea

The brand's devotion to the scientific study of flowers is expressed through a bespoke illustration applied across every customer touchpoint.

Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea
Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea
Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea
Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea
Mamonde Amore Pacific Landini Associates Skincare Packaging Retail Design South Korea Face Cream
  • Client

    Amore Pacific

  • Location

    South Korea

  • Size

    International Roll Out

  • Category

    Retail, Skincare

  • Scope

    Identity Evolution, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Packaging, Uniforms, Visual Merchandising, Brand Guidelines, Retail Guidelines and International Roll Out Guidelines.

  • Photography by

    Amore Pacific

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