After working with South Korean mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde. Our brief was to elevate the brand's position from mainstream to masstige in order to support their development into the Chinese market.
Our retail format for Mamonde is centered
on a celebration of the brand’s core values: floral,
Mamonde's devotion to the scientific study of flowers is expressed through a detailed bespoke botanical illustration that hero’s their main ingredient and is applied across every customer touchpoint.
Mamonde: Floral, Feminine, Expert.
Mamonde - South Korea
After working with mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde.
Mamonde is a successful Korean cosmetics brand, greatly expanding in China. To support its rapid development into the Chinese market, and to elevate its position from mainstream to masstige, Mamonde required a unique store design and packaging that brings sophistication and prestige to the brand and celebrates its core values: Floral, Feminine and Expert.
The new packaging celebrates Mamonde’s devotion to the science and study of flowers using a detailed bespoke botanical illustration that heroes the main ingredient.
Graphic Design, Packaging