
After working with South Korean mega-brand Amore Pacific on Primera for many years, Landini Associates were engaged to reinvent Mamonde. Our brief was to elevate the brand's position from mainstream to masstige in order to support their development into the Chinese market.

Our retail format for Mamonde is centered
on a celebration of the brand’s core values: floral,
feminine, expert.






Mamonde's devotion to the scientific study of flowers is expressed through a detailed bespoke botanical illustration that hero’s their main ingredient and is applied across every customer touchpoint.







Mamonde: Floral, Feminine, Expert.
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Client
Amore Pacific
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Location
South Korea
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Size
Not Applicable
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Category
Retail, Skincare
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Scope
Graphic Design, Packaging
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Photography by
Landini Associates