From Our Chefs (Loblaws) - Canada - National…

From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates

From Our Chefs is a Loblaws owned brand born from the success of an open commissary kitchen we placed above the bakery, in view of the entire store, at Loblaws Maple Leaf Gardens.

Initially named “From Our Kitchens,” the offer identified products made on-site to eat in-store or take away.

The concept was so successful that Loblaws’ Chefs began manufacturing off-site in order to service the brand's multiple banners. Hence the name evolved to become From Our Chefs.

Landini Associates collaborated with Loblaws on the private label brand creation including Concept, Naming, Identity, Graphic Design, Signage, Ticketing, Packaging, Uniforms and Brand Guidelines.

From Our Chefs - Canada

From Our Chef's is a Loblaws owned brand to identify ready-meals made by Loblaws chefs, to eat-in store or take away.

Initially launched as an offer at Maple Leaf Gardens, From Our Chefs was so successful that it evolved into its own brand and has now been implemented across multiple Loblaws banners nationwide in Canada.

Client

Loblaws
Location

Canada
Size

National Roll Out
Category

Retail, Food, Supermarket
Scope

Concept, Naming, Identity Evolution, Graphic Design, Signage, Ticketing, Packaging, Uniforms and Brand Guidelines
Photography by

Landini Associates