From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates
From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates

From Our Chefs is a Loblaws owned brand born from the success of an open commissary kitchen we placed above the bakery, in view of the entire store, at Loblaws Maple Leaf Gardens.

From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates

Initially named “From Our Kitchens,” the offer identified products made on-site to eat in-store or take away.

From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates
From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates
From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates

The concept was so successful that Loblaws’ Chefs began manufacturing off-site in order to service the brand's multiple banners. Hence the name evolved to become From Our Chefs.

Landini Associates collaborated with Loblaws on the private label brand creation including Concept, Naming, Identity, Graphic Design, Signage, Ticketing, Packaging, Uniforms and Brand Guidelines.

From Our Chefs Loblaws Supermarket Private Label Packaging Design Graphic Retail Landini Associates
  • Client

    Loblaws

  • Location

    Canada

  • Size

    National Roll Out

  • Category

    Retail, Food, Supermarket

  • Scope

    Concept, Naming, Identity Evolution, Graphic Design, Signage, Ticketing, Packaging, Uniforms and Brand Guidelines

  • Photography by

    Landini Associates

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