Launched on Carnaby Street in London, Leon is the world’s first “slow food as fast food” concept.
Landini Associates were engaged to help refine, evolve and grow the brand across multiple outlets during its early days in London.
Seminal in its category, Leon is targeted for the increasing number of “Cultural Creatives” who are turning their backs on mass-produced chemically enhanced products.
Leon combines the manufacturing logistics of a fast-food chain with seasonally adjusted menus and locally grown produce to deliver healthy yet affordable alternatives to many of its QSR competitors.
"The Future of Fast Food."
"I want to have Leon’s children."
"Has Pete Doherty turned a corner? The hard-living musician was spotted eating his way through the healthy menu at Leon on Carnaby Street. Weirder still, other members of Babyshambles were seen at Leon’s Ludgate Circus branch. Could the wild boys of rock be cleaning up their diet – and their act?"
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Client
Leon
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Location
UK
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Size
National Roll Out
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Category
Food, Hospitality, QSR
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Scope
Brand Strategy, Masterplanning, Interior Design, Graphic Design, Design Guidelines
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Photography by
Courtesy of Leon