"Love love it!!!!!! What a great job thank you!”"
Jo Walker is an antique passionate, well known on social media for her iconic style and unique personality.
Her design signature really stands out from the classic antique expert. She brings an edgy and contemporary approach to decorative art, mixing outstanding period pieces and modern furniture together.
Landini has collaborated with Jo Walker to define the brand personality and create a visual identity, brand visuals, packaging and a website to convey her edginess and offer a new world of wonders.
The brand identity expresses her singularity, combining a modern font and a feminine handwriting, demonstrating that beauty comes from contrast. The colour palette marries a glorious bronze gold, inspired by antique guilt finish and a feminine pastel rose for a stunning match. Brand visuals also play with contrast, using contemporary material and street art as a backdrop for the furniture to shine. The shopping bag is actually a bin bag with a chic gold finish.
The website look and feel is modern and simple, designed like a fashion e-shop and addressing young active Australians. The home page showcases a full screen gallery of hero piece shot, all captured in a theatrical way. We have selected cool street art, paintings and urban and industrial backdrops to always hero the furniture in a contemporary context.
Visitors can read Jo’s editorial inspiration, flick through her virtual showroom, browse the mini me collection and get suggestions on what would best match their selection. Bringing to life Jo Walker’s modern antique signature was an exciting project, we love breaking moulds and reinventing normal is our motto.
Graphics Design, Brand Identity
Courtesy of Jo Walker