JAG Australia - National Roll Out

JAG, Sydney, Rollout, Interior Design, Graphic Design, Landini Associates, Fashion, Retail

JAG was founded in 1972 on Chapel St in Melbourne and went on to become Australia's seminal jeans brand throughout the 1970’s.

Like many cult businesses whose founders had moved on, JAG had forgotten its roots over the years and had morphed into a MOR fashion business. We were engaged to create a visual language that reflected the brand's roots and better defined its core.

"Jag is back!"

– The Sun Herald

Voted 'Best New Store' by Westfield, our work reinvented the iconic brand and quickly established new implementation standards for JAG nationally.

JAG - National Roll Out

JAG was founded in 1972 on Chapel St. in Melbourne and went on to become Australia's seminal jeans brand throughout the 1970’s. Like many cult businesses whose founders had moved on, JAG had forgotten its roots over the years and had morphed into a MOR fashion business.

We were engaged to create a visual language that reflected the brand's roots and better defined its core. Voted 'Best New Store' by Westfield, our work reinvented the iconic brand and quickly established new implementation standards for JAG nationally.

Client

JAG
Location

Australia
Size

National Roll Out
Category

Fashion, Retail
Scope

Identity Evolution, Master Planning, Interior Design, Graphic Design, Signage, Ticketing, Packaging, Print Collateral, Uniforms, Visual Merchandising and Retail Guidelines
Photography by

Courtesy of JAG