Harris Technology, Australia
Landini refreshes the Harris Technology brand. Landini Associates have been working with Harris Technology, the IT reseller owned by the Coles Myer Group, to give their image a refresh in order to support new growth strategies.
With a reputation for being a technology-savvy, reliable reseller of IT products and services to SME’s, corporate businesses, Government departments and education authorities across Australia, Harris Technology felt the identity needed to better support their market leadership and their sector-specific focus. The previous visual identity had remained unchanged since the company’s inception in 1986, and so Landini Associates, through their previous experiences with the Coles Myer Group, were charged with responsibility of bringing it up-to-date.
As part of the process, Landini Associates reviewed the corporate colour palette, sales collateral, website and signage applications. The result is a more sophisticated identity and design system that supports Harris Technology’s multi-channel approach to sales, by helping to define communication to the key market segments of Small Business, Corporate, Government and Education. Where it was once perceived as an on-line retailer of IT products, Harris Technology’s brand now better reflects it’s true focus.
“Our work focussed on communicating the more emotional, human benefits of the solutions offered by Harris Technology, and supporting the communication channels for each target sector” comments Stephen Cribbett, Marketing Director at Landini Associates.
The new identity system and brand guidelines are currently being applied to all sales material, advertising, and product and service information.
Courtesy of Landini Associates