Landini Associates' "Next Generation Renewal" retail format for Coles Australia was first launched in 2012 with a flagship store in Southlands, Victoria. Our design has since rolled out across the nation.
Our scope of work included Strategy, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Tone of Voice, Uniforms, Visual Merchandising and Design Guidelines for National Roll Out.
Our ambition was to develop a concept that reflected the demands of the increasingly savvy customer and substantially improve the customer experience. To break away from the traditional supermarket and deliver something truly unique to the Australian marketplace.
"As the public demands more, the new Coles looks more like a food market hall than a supermarket."
"From specialist butchers and pastry chefs to cheese and salumi bars, luxury is finally filtering down to the grocery aisles!"
The complete reinvention included the creation of a full scratch bakery, on-site kitchen for fresh ready-meals, cheese wall, a sushi bar, and an in store Patisserie and café with Barista made coffee.
Coles’ owners Wesfarmers describe our design as “the nation’s best supermarket”. Customers love it and it’s consistently trading 40% up across all departments on its pre-refurbishment turnover.
"It’s the best! I love it."
Coles - Australian Roll Out
Working with Coles, Landini Associates' ambition was to develop a concept that distinctly reflects the demands of today’s savvy customer and creates a blue sky between them and their competitors.
A focus for this “Next Generation Renewal” was to substantially improve the customer experience and break away from the traditional supermarket, delivering something truly unique to the Australian marketplace. This complete refurbishment included the creation of a full scratch bakery, cheese wall, a sushi bar, and an in store Patisserie and café with Barista made coffee.
Coles’ owners, Wesfarmers, have described the resulting project as “the nation’s best supermarket”. Customers love it and it’s trading 40% above its pre-refurbishment turnover.
Wesfarmers / Coles Group
National Roll Out
Retail, Supermarket, Food
Interior Design, Graphic Design, Brand Strategy, Wayfinding, Signage, Ticketing, POS, Uniforms, Guidelines
Courtesy of Coles