In 2011 Landini Associates were engaged by Coles Australia to create their "Next Generation Renewal" national store format.
The ambition was to develop a concept that distinctly reflected the demands of their increasingly savvy customer and create a blue sky between Coles and their competitors.
"The nation's best supermarket. Customer's love it and it's trading 40% up it's pre-refurbishment turnover."
"As the public demands more, the new Coles looks more like a market hall than a supermarket."
"From specialist butchers and pastry chefs to cheese and salumi bars, luxury is finally filtering down to the grocery aisles!"
"A creative food offer on a number of levels."
"It’s the best! I love it."
Our reinvention launched in 2012 with a flagship store in Southlands, Victoria. Our design has since rolled out across the nation.
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Client
Wesfarmers - Coles Group
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Location
Australia
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Size
National Roll Out
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Category
Retail, Supermarket, Food
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Scope
Brand Strategy, Master Planning, Interior Design, Graphic Design, Wayfinding, Signage, Ticketing, Tone of Voice, Uniforms, Visual Merchandising and Design Guidelines for National Roll Out
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Photography by
Trevor Mein