Capri on Via Roma
We were engaged to develop the strategy and design the market hall interior, identity, way finding, graphics and even the leasing brochures for Capri on via Roma, a fresh-food market located in the heart of the Isle of Capri on Australia’s Gold Coast.
The waterfront foodie’s delight houses over 50 specialist food retailers including a greengrocer, supermarket, delicatessen, artisan bakery, chocolatier and wine and beer merchant. Complementing the take-home food offer are a plethora of espresso bars, cafes and fine dining waterfront restaurants, as well as a licensed fish emporium accessible via boat drive thru. There’s even a beautician, pharmacy, post office and a gym that generates its own power.
"Landini Associates have delivered a world-class property. Capri on via Roma is fast becoming the new destination where movers and shakers will be seen doing deals over an espresso. Ciao."
"The response is amazing. Thanks again for everything. We are all very proud of it. The Landini touch really delivered what we were hoping. Thank you."
Capri on Via Roma
The design creates a light and open space that enables the food and natural surroundings to be the hero, a space for people to meet, greet, eat and relax. The Market Hall and communal spaces possess a distinct outdoor feel in response to the subtropical climate, with floor to ceiling glass indulging shoppers in the luxury of natural light and waterfront views.
The design consciously exposes all technical areas of the building, from ceiling pipes to fan coil units and air conditioning ducts. The brutality of these simple and raw details effectively heightens the fresh food offer by way of contrast. Mirrored ceilings reflect and enhance the energy of the space and the theatre of food production. The identity draws inspiration from the traditional market stall framework, with yellow as the signature colour that features throughout the graphics and way finding down to an energetic injection in the aggregated concrete floor of the market hall.
Our signature oversized graphics feature throughout and play on the market name’s Italian roots; CIAO! And MERCATO stand tall at 4.2 meters on painted blades to greet customers from the road and water respectively with a cheeky wink, whilst inside illuminated mesh graphics add a mechanical edge. The amusing and flirtatious Italian tone of the graphics humanizes and enlivens their industrial scale. The Italian continues down the 175-space car park below, dividing sections as towns Ancona, Bologna, Cataia and Dolomiti.
Capri on via Roma celebrates a happy marriage between the Italian passion for food and the relaxed approach of Gold Coast living. It is a modern market square of today, delivering the finest and freshest produce and quickly establishing itself as the heart of the local community.
Surfers, Gold Coast
7,200 square metres
Food, Retail, Hospitality
Brand Strategy, Brand Identity, Naming, Tone of Voice, Copywriting, Interior Design, Master Planning, Placemaking, Graphic Design, Signage, Wayfinding, Ticketing, POS, Visualisation, Brand Guidelines, Fit-out Guidelines.
- 2014 Australian Graphic Design Association (AGDA Design Biennale) Shortlisted Spatial Design
- 2014 Property Council of Australia Retail Property of the Year Awards Winner Excellence in Design
- 2014 Property Council of Australia Retail Property of the Year Awards High Commendation Food Retailing