"You are amazing!"
Boost Juice is a well-established Australian brand selling juice to take away, now expanding its offer with a brand new concept called Boost&.
Boost& is based on an extended food offer, adding a healthy food range ‘beyond just juice’. The new concept is graphically linked to the mother brand Boost Juice, however the store design is a complete reinvention.
In an age where brands are shouting louder and louder, Landini Associates has gone against the grain and used design to calm the noise and allow the product do the talking. The new design embraces the brand’s values: Natural, Real and Fresh to convey an immediate feeling of well-being. The material palette combines natural timber, concrete panels, stainless steel, with pops of colours coming from the ingredients only.
Warm, real and textured finishes allows the food to stand out and be the hero. Theatrical elements such as a fruit wall, ingredient baskets and multi colour juices help to create an immersive experience in a world of delicious food.
As part of the design, Landini were briefed to incorporate an LED screen communicating the seasonal food and juice offer, which we chose to embed into a concrete wall for a ‘lower-tech’ look.
64 square metres