"ALDI are proud to present an elevated, never-before-seen, convenience-driven store format that is both uniquely different and recognisably ALDI. The new Corner Store layout is aligned to the needs of a local, largely walk-in customer base, with simple navigation, self-checkouts, fresh offerings, quality products and everyday low prices with a nostalgic neighbourhood feel."
"The potential to influence retail concepts worldwide."
"Demonstrates eye-opening possibilities."
"Innovations that differentiate."
"Superior disruption to the market."
"ALDI Corner Store illuminates & points the way forward."
ALDI Corner Store, Sydney
Following our nationwide redesign of ALDI Australia’s stores and the design of ALDI’s retail format for their entry into the Chinese market, Landini Associates were engaged to design a local, smaller trading format for ALDI Australia, ALDI Corner Store, launched July 2021 at 99 Mount Street, North Sydney.
Landini and ALDI decided to reinvent how smaller store formats are interpreted in Australia.
The brief was to interpret the traditional ALDI model into a new format that is genuinely local, uniquely different, but recognisably ALDI. So, Good Different!
Rather than featuring neighbourhood photographs or signs declaring the location, each ALDI Corner Store site will be designed to celebrate its community through strategic local art partnerships. These artist collaborations honour differences while embracing operational affinities and create an overall atmosphere that is consistent with the ALDI brand.
A key intention of the design concept is to celebrate each store’s surrounding neighbourhood, as well as ALDI’s Food proposition, amazing quality and the best possible prices. The debut ALDI Corner Store unveils the work of Sydney artist Mulga (Joel Moore) who was commissioned by Landini Associates to decorate both the interior and façade of the North Sydney site. This location is the first of four planned trial stores.
ALDI Stores Australia
North Sydney, Australia
988 square metres
Naming, Identity, Interior Design, All In-Store Graphic Communications, Environmental Signage, Way-finding, Tone of Voice, Uniforms, Mural Artwork Direction & Commission
Corporate Pixel / Kyle Ford