Following the success of our "Project Ray" design format for McDonald's Global, we were commissioned to create a new classic decor that could be rolled out across emerging markets.
Our latest concept, "A Touch of Archery", is designed as a feel good classic. Launched as an Australian trial in December 2021, it will be implemented globally over the coming years.
Consistent with our belief that colour brings joy, simplicity
and longevity, our new format uses a restrained palette
as a backdrop to original artworks, created by our team,
that playfully celebrate the iconic Golden Arches of the
McDonald’s brand.
"Huge kudos to McDonald's Australia and Landini for bringing this design to life."
-
Client
McDonald's Global
-
Location
Worldwide
-
Size
Various - Roll Out
-
Category
Food, Hospitality, Retail
-
Scope
Brand Strategy, Master Planning, Interior Design, Graphic Design, Signage, Wayfinding, Ticketing, POS, Uniforms, Visualisation, Brand Guidelines, Fit-out Guidelines and Roll Out Guidelines
-
Photography by
Andrew Worssam